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Techniques to Get Your Customers to Follow Your CTA Every Time

Customers always prefer it if you are clear about what you want them to do. They don’t like to have to guess your intentions.

For example, in a sales letter you shouldn’t suggest, but demand how your reader should act. This is referred to as the Call to Action (CTA) and it is the most important part of your sale letter. Everything preceding your CTA should be pushing your reader into taking the action you want them to take: Namely, to purchase your product.

The CTA must be very clear and very direct. There needs to be no ambiguity as to how you want your prospective customers to act. It is a critical point in the flow of your sales letter. If there is anything confusing or not crystal clear in your CTA, you risk losing your customer forever.

Demanding a Response

In your CTA, you don’t want to ask your customers to buy your product.