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The definitive guide to winning & losing in empowr

Visit the guide's table of contents here

Part 3:  How we accelerate and secure the win

Welcome back.

Thus far, in this guide, we discussed that:

A.  Citizens winning

      ... leads to

B.  The empowr economy winning

       ... which leads to


C.  The empowr coin winning

       ... which further amplifies and boosts


A.  Citizens winning

      ... and so on, and so forth.


Ladies and gentlemen,

Thanks for staying with me in this conversation.

EVERYTHING we have discussed thus far, was purely background information...

... so that we could now, finally, have the opportunity to discuss what we really need to.


And with that, I’ll get to what I personally believe is the single most exciting point of this guide:

Here it is:


Given that we’re fortunate enough to have created a ‘virtuous circle’...

... we can now accelerate our speed and momentum...

... by improving ANY of the 3 elements of the loop:

                                                Guide: Part 3: Accelerating the win for citizens


In other words, everything and ANYTHING we do...

... that helps ANY of these 3 elements...

... will help accelerate ALL 3 of the elements...

... bringing us to our win faster.


That fact is music to our ears...

... 100% PURE MAGIC ...

... for any company that has limited resources.


We’re now able to kill 3 birds with each stone we throw.


That means that, if we’re really, really smart with how we use our resources...

... with just a few moves we will be able to quickly accelerate...

... I mean, completely ignite, almost overnight ...

... our virtuous cycle beyond the point of no return.


For example, imagine if we could somehow find a way to immediately grow...

... I mean instantly amplify....

... the element of citizens winning, like this:                                                                                                    Guide: Part 3: Accelerating the win for citizens


If we were able to do that...

...  the growth from that single (citizens winning) element would immediately pour into the next element...

... meaning instantly amplify the empowr economy ....

                               Guide: Part 3: Accelerating the win for citizens



And that would, in turn, cause the coin to explode in value as well:

                   Guide: Part 3: Accelerating the win for citizens


And we already talked about the first thing we’ll do when that happens: ACM – Accelerated Coin Maturation for our citizens...

... which would mean, of course...

... that the ‘citizens winning’ element would even further explode.


Is this making sense?

If somehow we can discover what the singular thing is...

... the very smartest thing possible...

... that can be done to accelerate our ‘citizens winning’...

... then we will have simultaneously ignited our economy AND coin.


If you agree, then it should follow that we must do what we can to find the one thing that would most help our citizens win...

... and then immediately get to work to enable and/or build that one thing as quickly as possible.


One thing our time in empowr has taught us

If history has taught us anything, it’s that almost all our best ideas did not, will not and do not come from the very smart, very motivated and very capable empowr employees.

Almost all our best ideas have always come from the mighty empowr community of citizens and success coaches.


Therefore, instead of using this post to point out the best idea we have come up with...

... let’s stop right now and allow you to think.


Having been an empowr citizen for as long as you have...

... please use your gut to answer this question:


What is the one, singular thing that we could do to -- almost immediately -- explode the success level of our citizens?

Please use the comments below to answer that question.


If your idea is only half-cooked – that’s totally fine.

Your half-cooked thought may be ALL that’s needed to spark something in someone else, and they can use the comments below to add to your idea.

And then someone else might add even more to the idea.

And so on, and so forth.


And that’s exactly how collective intelligence works.

By combining our thoughts and brains, we can achieve the equivalent of a super-computer...

... with the resulting thinking and ideas becoming better than what any single person could have achieved on their own – no matter how intelligent they may be.


To be clear, we will certainly communicate our thoughts as well...

... but before we distract the community with those thoughts...

... which might limit your thinking...


... let’s access everyone’s ‘stream of consciousness’ ideas...


By that I mean often the very first thoughts that enter your mind, when presented with a question, may be the best thoughts.

So please your idea(s) stream out from your mind directly into the comments below...

...  so that we may all benefit from them and build on them.


I promise you that empowr employees – especially the product and engineering team members – will read and discuss each and every one of them


Oh, and one more thing:

Why stop at finding our very best idea to amplify ‘citizens winning’?

The beauty of this virtuous cycle is that, by discovering and executing the best idea in ANY of the 3 elements...

... the idea that will most create instant or near-instant acceleration in that element...

... all three (3) elements will immediately benefit in the same proportion.


Therefore, let’s hear your best idea for any of the 3 elements.


So let’s get right to it:

1.  What is the one thing we could do, to most ensure our citizens will win – something that will make the ‘citizens winning’ element in the cycle instantly blow up in size?

2.  What is the one thing we could do, that would most ensure the ‘empowr economy’ will near-instantly explode?

3.  And what is the singular thing we could do, to light our coin on fire.... creating immediate and significant upward pricing pressure for the coin?


I’ll go silent for a while to ensure we leave ample time for all ideas to come in.

When the ideas stop coming, we’ll move forward again, and...

... along with our community members reading your ideas here...

... I will personally ensure that each and every one of your ideas is read, understood and discussed by all empowr product and engineering team members during the coming week.

Based on all the incredible goodness -- innovations and breakthroughs -- that have come from you in our previous such discussions...

... I, for one, simply CANNOT WAIT to read your ideas.


Next: Part 3A: Accelerating and securing the win for empowr citizens

The definitive guide to winning & losing in empowr

Visit the guide's table of contents here


Part 2: Exactly how we lose

Welcome back.

Thus far, we discussed how citizens winning...

... leads to the empowr economy winning...

... which leads to the coin winning...

... which loops right back to citizens winning even more...

... and so on and so forth.


But, what can go wrong?

There are many things that can go wrong.


Let’s discuss a few of them so that we’re always thinking and always on the lookout.

By using our collective intelligence to not just find ways to accelerate the win...

    ... but also to identify potholes and problems before we hit them...

... we are also increasing our ultimate speed and chances of winning.


Perhaps best said by Andy Grove, co-founder of Intel:

                        Guide: Part 2: Exactly how we lose


So let's get right to it. What can go wrong? 

A1.  Our citizens try hard but can’t succeed...

     ... because our products are not yet good enough.  


The empowr products, technologies and platform are the enablers of the empowr economy.

Without them being good enough yet, citizens would not be able to succeed in empowr.


So, we must wonder if our products are good enough, yet.

Especially since we know that there is a long list of items such as missing features, and bugs, that are waiting for engineers to get to them.

So, before our engineers are able to get to those issues and resolve them all -- AND build all the features you've been asking for...

... is the platform good enough today, to allow our hard working citizens to succeed?


Our opinion is that our products ARE good enough today for our citizens to succeed.

Why do we think that?

Because the products are already well-tested.

Sure, there are a lot of improvements that can, should and will be made, including issues and bugs that we’re anxiously wanting to fix.

But remember, about a year ago, our marketplace and economy were growing at break-neck speed...

.... with sales literally doubling month after month...

... with a platform that was not as good as it is today.


So, while the marketplace features are nowhere near perfect yet...

... we already have a lot of experience with them and therefore know they are sufficient for the empowr economy to explode once again.

Of course we’ll be rushing to further improve the marketplace features.


And with everyone’s earnings (coins) going up in value...

... we can have confidence that the economy will want to grow even more quickly than last time...

... which, as reported recently, is already happening.


In other words, we already have the technology, platform, logistics, experience and history to know that the empowr economy can and will grow at break-neck speeds.

And we are not blind to the fact that we still have a long way to go, to improve everything...

... and, as resources allow, will be doing everything in our power to do so.

So what else can go wrong?


A2.  Our business model is wrong; our economy won’t ignite

This is a valid concern.

But again, I’ll refer us to back to point 1A, above. 

We’re in an incredibly unique position of knowing, from experience, that our business model, products and technologies do work.

It's rare that a company can predict with accuracy, ahead of time, how it's platform and usership will perform and grow. But we know, since we've had the opportunity to test everything with hundreds of thousands of alpha users last year, as discussed.

In addition, ever since we re-introduced bidding into the daily goals, the business model and economy have, in fact, re-ignited and are following the same growth patterns as last year, as recently discussed.


A3.  Our citizens don't even try

In the weeks since we launched the new coin, I have read a small number of comments from people saying that, for example, they don't want to bid. They don't want to offer products and services.

They just want to post and share -- and they don't want to share (like) very much.

They want to lower the requirements for bidding and sharing but still, of course, want to earn. 

Therefore, it is a legitimate concern that maybe we are saddled with a community that mostly only wants to "extract value"...

     ... but is mostly unwilling to contribute to the creation of the value.


When I read such comments, this becomes a legitimate concern in my mind. A community that only wants to extract value but is unwilling to create value is doomed, of course.

Despite seeing some of these comments, I believe it is highly unlikely that our citizens won't get to work.


Because most of our citizens have already gotten back to work. The statistics coming out of our servers don't lie.

Yes, sadly, we seem to have attracted back a few (or attracted some new) citizens that don’t understand some of the basic facts.

Some lack particular knowledge, which is understandable and is a big part of why we’re having this discussion today.


Again, this small minority of people are communicating their belief and desire that empowr should be a place where everyone is earning...

... but have no or only small required activities that create economic value...

... activities such as bidding, listing and selling.


Look:  Posting photos, by itself, has virtually zero economic value.

Remember, the definition of an economy is: The production, distribution and consumption of goods and services.

In empowr, posting and sharing are used as a familiar means to introduce new members to empowr, so that the community and processes have time to, little by little, teach them how to actually become productive members of the economy...

... meaning produce (= provide products and services)

... distribute (= share and bid)

... and consume (= purchase).

Without our economy and economic activities growing, our coin and our citizens will not succeed.

And that’s why we have listing and bidding as part of our daily goals.

It is a well-tested (by us) fact that, the lower the requirement to do those things (listing, bidding and selling) the less those things will occur...

   ... and the slower the empowr economy will build and win.

So, again, while this concern -- that our community won't even try -- should certainly be a concern for most new communities...

... in empowr we have had the very good fortune of having a community that has been growing, slowly but surely, over a long period of time.

Over those years, with every wave of new citizens, as soon as many found that there wasn't a "get rich quick" opportunity for them in empowr, they departed...

... with only the people staying that were in it for the right reasons and the long haul.

So, over the years, little by little and layer by layer, a strong foundation of the right people has been forming...

... with that foundation today far outweighing, outnumbering and overpowering the folks that lack the knowledge -- the care -- or both -- to understand that there is no such thing as a 'free lunch'.

This reminds me of this quote by Thomas Edison's, the inventor of the light bulb, recorded sound, movies, etc:

               Guide: Part 2: Exactly how we lose


A4: empowr gets (or is) infested...

    ... by citizens that lack motivation and/or the will to succeed, and don't get to work...

...  specifically people that were given large numbers of founder coins (for free)...

... and these people will just be sitting around, waiting to transfer out all their founder coins, while letting others do the actual work needed to ignite the virtuous cycle.


Rest assured, those that are not doing their part, will not succeed.

They will not be transferring out coins.

The system will, slowly but surely, gently remove them from the scene until they move on and out.

That’s just a fact of life – in empowr -- and everywhere. 


Look - there’s simply no magical way for a community and economy to flourish without people being willing to work for it.

Yes, we are very fortunate to have this incredible opportunity – this once-in-a-lifetime situation that we all now find ourselves in...

... an opportunity that was created by hard work on the part of thousands that came before us...

... and that was also created by good luck...

... because the world has woken up to the power of one of our inventions (virtual currency)...

... that just happens to be at the center – the core – of so much of all the features we’ve been building.

But we’re not done yet – there’s still much more work to do...

... and so, the people that haven’t gotten to work will, unfortunately, not succeed.


But wait.

For the people that don’t want to work:  Won’t their founder coins and legacy coins continue to vest, so that they can constantly transfer out coins each month?


As their coins vest – or even before they do -- they’ll be eaten up by the monthly dormant account fee.

They will never transfer out a single coin – or use them to shop in the empowr marketplace -- if they are not adding value.

That is why we suggested, and the community strongly agreed with, the strategy of placing a fee on dormant accounts.

Remember, 1% of founder coins vest monthly. But the dormant account fee is 2.9%.  So all the coins (in dormant accounts) that vest monthly, will be eaten up by the dormant account fees before they mature but even before they vest.

That means that dormant account won't even be able to shop in the marketplace.


So, along with the fact that non-productive people will not be sitting around, doing nothing but taking away from the community's hard work...

... in addition, the people actually doing the work, will be even bigger winners.



All of the coins coming back to empowr via the dormant account fees will be added to the mission wheel, and distributed to the people doing their part to build the empowr economy.

When will that happen?


In the coming days, as dormant fees begin to kick in, those coins will automatically go into the mission wheel.

More on that in a moment.


We want everyone to succeed

We want everyone to be productive.

It is to everyone's interest that no one becomes dormant.

Therefore, we must all do what we can to help educate all our citizens...

    ... and give them the information that they may be lacking.

A lack of information may be a partial cause of some citizens behaving in the fashion described above when they have such an incredible once-in-a-lifetime opportunity staring them in the face.

We will discuss a lot more on what we will do to help and educate them, in a moment.


A5. Our coin fails

Since we have confidence in the growth of the empowr economy, it follows that the empowr coin will also succeed.

And, separately, there are more things we can do to ensure the coin ‘catches fire’ – and does so sooner rather than later. As promised, more on that topic soon.

However, there are bad things that can happen to our coin, such as the failure of the Ethereum platform, on which we have chosen to partner with.

We believe that it is unlikely that Ethereum as a platform will fail.

But regardless, that possibility is one of the reasons that we have chosen to move into cryptocurrency with an ‘off-chain’ and ‘on-chain’ approach...

... meaning that coins are kept off the blockchain (and kept within empowr’s platform) until they are ready to be transferred out.

Without boring everyone with too many details, on average Ethereum processes about 750,000 transactions per day.

The most transactions the Ethereum platform has ever processed in a single day was 1.35M (on Jan 4th, 2018).

In contrast, empowr processes tens of millions of transactions every single day, and on our highest volume day we have processed well over 100M transactions in a single day – nearly 100 times Ethereum’s best day.

So, by keeping most of our transactions off-chain (as in, off of Ethereum) we can grow as much as we need to, without being held back by Ethereum’s growing pains...

... which we can understand and relate to because scalability issues are something that empowr has already spent years working through and overcoming.

Keeping most of our transactions off-chain provides more time to the Ethereum Foundation to improve its scalability and ability to grow.

That strategy also allows us to – if we ever needed to -- more easily move away from Ethereum to another platform, including launching our blockchain as many of you have suggested we should do.

To be clear, a complete collapse of Ethereum would not spell disaster for empowr.

We are not dependent on Ethereum to function and scale, and can easily move away from their platform thanks to the many years we have spent building, maintaining and scaling up our own core technologies.


A6. Faster, more nimble competitors arise

And finally, every technology company is always at risk of not innovating fast enough and being run over by faster, more nimble competitors.

There is always a smaller company around the horizon that’s hungrier and able to move faster.

In this area, however, we believe our strategy and capability to combat this risk will prove to be very effective, as well as incredibly difficult for other companies to copy.


In particular, I am talking about our democratic approach.

By not being accountable to Wall Street investors...

... which was incredibly difficult to accomplish as you know – together building a company without taking a single penny from investors....

... we are now uniquely able to become fully accountable to our citizens...

... which means you -- our community -- will soon have more power to take matters in your own hands every time the company isn’t listening well enough or moving fast enough.  

That will enable us to be much more effective at constantly re-inventing ourselves in the future -- time and time again – as needed.


But we are not fully democratic yet.

Which means we are not yet fully exploiting the power of that which we have all paid the price to enable ( = democracy).


And that’s why we must commit to moving forward...

... as soon as possible...

...  with the next phase of our democratic processes, as discussed earlier this month

More on this topic too, in this guide.


On the topic of losing -- that's it.

There are many other things that can go wrong, some small and some large, many of which we are focused on, every day and to differing degrees.


To be clear, there is a much longer list of things that can go wrong.

Everything from technical and other challenges that are within our locus of control...

... to outside forces that, at first, might seem beyond our control...

... such as regulatory issues in any country (where governments might have a issue with their citizens becoming part of an economy, democracy and/or currency that might be becoming more powerful than that of their own...

... or concerned that their citizens are being lead by leaders (our president, senators and congresspersons) that might be becoming, little by little, more powerful and relevant to their people's lives than their own leaders are...

... there are a good number of understood and not-yet-understood challenges awaiting us.

So how can we be motivated and confident about our success, knowing that there are many challenges and people that will attempt to get in our way?

The answer for many of our community members (citizens, success coaches and employees) is:

           Where There's a Will, There's a Way

Also known in empowr as WTAWTAW -- pronounced 'W-Taw-Taw'.

WTAWTAW is one of empowr's core values as an organization.


Look, as long as we're surrounded by people with strong wills to succeed...

... every time we are confronted by an obstacle, an issue, a new difficulty...

     ... we will always find a way.

Don't believe me? Just ask anyone that's been in empowr for many years...

... or even as little as 1 year.

They will tell you that, somehow, no matter what challenge comes our way, we seem to always find a solution...

... and we then proceed to pay the price to enable the solution - no matter what difficulties that poses.

If no such solutions exist, the community dreams them up. It invents what's not yet considered possible. (Don't believe me? Check out the empowr community's patented inventions).

If the solutions are expensive, the community pools its resources together. 

The most recent 'way forward', of course, was the community's discovery and investment into launching our own cryptocurrency coin...

... which was both conceptualized by the empowr community (meaning the idea came from empowr citizens, who first communicated this idea using the blog comments)...

... as well as funded by the community (by citizens and success coaching agreeing to receive no cash outs and empowr's employees agreeing to receive no paychecks during the duration of the process).


Each and every time we stare death in the face and come out victorious...

    ... our will to win grows even stronger.


And our mutual respect for each other grows even further.


Therefore, the next time an obstacle appears...

... no matter how mighty that obstacle may be -- or may appear to be...

... the chances that we will look it in the eye and not stop working until we defeat it too...

... becomes an even more hardened, solidifed and galvinized 100%.




OK, now that we know what winning -- and losing – look like...

... I know you agree that we must do EVERYTHING in our power to ensure we win.


And so, together, with that singular objective in mind...

... and with all the required background information also now top-of-mind ...

... we are ready to move forward to the second half of our discussion...

... where we’ll look at what few, specific things we can do to signficantly accelerate our speed down the path to our big win.

Next: Part 3: How we accelerate and secure the win

You can also visit the guide's table of contents here

The definitive guide to winning & losing in empowr

Visit the guide's table of contents here


Part 1: Exactly how we win

D.  Summary of how we win

OK, before moving forward...

... let’s summarize what we’ve discussed thus far in our ‘winning scenario’:


In our ‘winning scenario’:

A.  YOU win, by hitting your daily goals, providing valuable products and services, and doing so in a manner that builds and protects your reputation and ratings in all (buyer, seller, SC, etc.) categories. 

By doing this, as the day and weeks go by, you’ll be earning more and more coins, and the value of those coins will also be growing very nicely.

The more empowr’s citizens win, the more the empowr economy grows and wins


B.  The empowr economy wins as more citizens become focused on providing value to others.

Citizens will seek to fill underserved categories of products and services, so that more of what we want will be available to purchase in the empowr marketplace.

The resulting abundance will not only attract more new citizens into empowr (which increases demand for the empowr coin)...

... but also decreases the amount (supply) of coins that people want to transfer out to the blockchain.

Growing demand + decreasing supply = upward pricing pressure for the empowr coin.

The more the empowr economy wins, the more the empowr coin grows in value


C.  As the empowr coin (held by empowr citizens) grows in value (= wins), the more motivated citizens become...

... which takes us right back to point A, with empowr citizens hitting their goals, delighting customers and working to build strong reputations.

A virtuous cycle has been put in motion:

                                    Guide: Part 1D: Summary of how we win


And in an incredibly fortunate -- almost magical -- twist of fate:

In addition – and separate from all of the above:

The empowr coin can -- virtually independently -- also win by 'catching fire' as word spreads about its incredibly unique combination of stability + growth.

If or when that happens, even if it happens completely on its own accord and unrelated to the empowr economy and citizens winning...

... it would STILL act a catalyst -- an an ignition -- within the above virtuous cycle.



Because our coin catching fire means its price is moving up...

... and therefore it is boosting the degree to which empowr citizens are winning (because they are holding coins that are maturing, matured or both)...

...  which further boosts our economy into the winning state...

... which, in turn, would further create even more upward pricing pressure for our coin.




Soon, we’ll get to the meat of this guide, where we'll discuss exactly how we will accelerate the virtuous cycle to secure the win.


But before we do that, we must take a look at what losing looks like.

Stay with me now

I know it’s a lot more fun to think about and discuss winning.


But losing is a real possibility here too.

And we can even further improve our chances for winning -- and secure the win -- if our eyes are wide-open and we fully understand what losing looks like...

... so that we can be sure to avoid all the steps and pitfalls that lead to losing.


We won’t spend a moment longer than we need to on that topic...

...  as virtually all of you are, by your nature, allergic to the concept of losing.


Then, with that behind us, we'll move on to the main topic of this guide.

Next: Part 2: Exactly how we lose

You can also visit the guide's table of contents here

The definitive guide to winning & losing in empowr

Visit the guide's table of contents here

Part 1: Exactly how we win

C2.  Quantifying the empowr coin winning

Welcome back. 

 We have A LOT to cover today, so you may want to caffeinate up before you get started!


In the last section, we discussed that empowr citizens win in empowr...

... by providing valuable products & services and/or assisting others in doing that.


We then discussed that, as citizens become more and more focused on providing value to others...

... everyone will be able to extract more value from empowr, in terms of valuable products and services.


Citizens will be looking to fill underserved categories of products and services, which means that, soon, we’ll all be able to purchase most of what we need from the empowr marketplace and other empowr citizens.

The result is that, together, we will have built a robust economy that’s growing steadily in the variety, quantity and quality of what’s being produced, distributed and consumed.

We also discussed how, the more our economy grows, the more our coin grows in value.

The result is a virtuous cycle, with each of the three (3) elements boosting and growing the element that follows them:

                                        Guide: Part 1C2:   Quantifying the empowr coin

Now, let's take a look at what the supply of empowr coins will look like on certain dates in the future, along with our goals for those same dates.

A.  The price of the empowr coin today is $0.96.  The total supply of empowr coins is 576M.  Multiply those 2 numbers by each other, and you get just over $550M.  That number ($550M) is called the ‘market cap’ of the empowr coin.

Visit https://coinmarketcap.com and you’ll see that, with a market cap of $550M, having launched about just over 1 month ago, today the empowr coin is already the 35th most valuable coin in the world.

By the way, why is empowr not listed in CoinMarketCap.com?

It will be soon. Listing the coin there hasn’t been the highest priority for us ever since the coin went live (because of the many other things we’re focused on) but we’ll make it happen soon.


B.  In a week from now (by the last day of May) we're confident that empowr will have 595M coins, and we expect it to have a price above $1 per coin.

That means that we expect to have a market cap of around $600M – with the empowr coin rising three spots to position #32 in the list of all coins.


C.  By the end of next month (June 2018), we expect empowr to have nearly 700M coins in circulation, and we’re shooting for a price above $1.50 per coin.

That would give EMPR a market cap of over $1 Billion (USD) – taking it up the rankings by about 8 positions -- making it coin # 24 in the world (again, based on where market caps are today).


D.  By the end of this year (2018) we expect to have over 1.2B coins in circulation and we have a target coin price of $10 per coin.

That would give EMPR a market map of over $12B – which -- with where other coins are priced today -- would make it the 5th most valuable coin in the world.


E.  By today’s date next year (by the end of May 2019) we fully expect that EMPR will have 1.6B coins and we have a target of $40 per coin for that date.

That would give it a market cap of $64B, making it the 2nd most valuable coin, right after Bitcoin and above the market cap of the current 2nd place coin (Ethereum).


F.  By the end of next year (2019), EMPR will have 2.23B coins in circulation, and it has a target price of $380 for that date.

That would give EMPR a market cap of over $800B – which would make it the #1 most valuable coin in the world.

That market cap would also make empowr the 2nd most valuable company -- of all companies in the world – behind only Apple.

With ‘old school’ or non-coin companies like Apple, you calculate their market cap by taking the total number of their shares – as opposed to coins – and multiplying that by their current price per share.

By the way, please take a moment to note that the word 'target' means goal. Of course goals are not a guarantee of anything. You should not go out and buy up as much empowr coins as you can, as -- like we've discussed numerous times before -- you should never buy any coins with money you cannot afford to lose given all the risks involved.

G.  And finally, following that same trajectory, we have a target for the empowr coin to reach $1,000 by April 2020...

... which is only about 13% of Bitcoin’s per-coin price today.

If we accomplish that goal, EMPR would surpass APPLE as the company with the highest market cap in the world – in less than 2 years from today.


Wait a minute!

Are you saying that empowr, as a company, could be worth more than Apple?

Yes, that is exactly what I’m saying.


Look: One is a hardware company.

The other, a living, breathing economy...

... like that of a country...

... except that empowr is electronically accessible -- meaning someone – everyone -- can travel to it and become a citizen, literally, in a matter of only seconds...

... and it’s the only such platform in the world to fully fuse a social network and community with a products and services marketplace, billing, cyryptocurrency, educational platform and political system – that...

... unlike Apple (that charges premium amounts for its products)...

...  empowr actually pays people starting on the very first day they sign up...

... attracting them because they can earn by simply doing that which they have become accustomed to doing for free:  Posting and sharing their thoughts, photos etc.


So that’s what the coin winning might look like, based on the expected coin supply and price targets (goals) for various dates, of course using today's market caps for comparing rankings with other coins.


OK, so of course we’ve already discussed at length that when empowr citizens are winning...

   ... it puts into motion a cycle that causes the empowr economy to win...

      ... which also causes the coin to win:

                                      Guide: Part 1C2:   Quantifying the empowr coin

  Is there anything else, separate from this cycle and our economy, that can accelerate the ‘coin winning’?

Answer:  Yes, there’s actually one more incredibly interesting phenomenon in play, that’s very unique to the empowr coin.


For our coin to win – and hit the above targets – something else can happen:

Our coin could catch fire.

C3.  ‘Catching fire’

Let’s discuss what we mean by that.

As you may know, this is how the empowr coin has performed, since it launched one month ago:

                      Guide: Part 1C2:   Quantifying the empowr coin

Notice how smooth and stable the line is. In other words, notice how little ‘volatility’ exists – meaning how little (up or down) the coin’s price has jumped on a day to day basis.

In contrast, compare EMPR’s line to that of Bitcoin and Ethereum for the last 30 days:


                   Guide: Part 1C2:   Quantifying the empowr coin



                        Guide: Part 1C2:   Quantifying the empowr coin


As you can see, not only did the price of the EMPR coin rise to nearly 4 times its first day average price....

... but it did so in a very stable fashion.


To be clear, this conversation is not focused on the growth in the price of the coin.

But that growth is, by itself, perhaps worth a mention:

Congratulations to those of you that bought coins at 26 cents.  If you kept your coins, you will have grown your money by nearly 4 times.

The same congrats goes to the rest of us, who’s coins are still maturing and/or vesting in the empowr system. Our coins have also grown by nearly 4 times in value.

There is no doubt that today’s coin’s price is much higher than if everyone had rushed to the currency exchange sell their coins at the same time...

... which would have increased supply = lowered coin price...

... so congratulations again on your -- the community’s decision -- that set the stage for the coin’s success thus far.

I am personally aware of a few people, that own few or no empowr coins, that are now kicking themselves for missing the opportunity to grow their money by 4X.

If they had just listened to their guts about buying coins one month ago...


But again, the topic here is stability – as in, the lack of volatility – in the coin’s price.

Look:  In the last 4 weeks, the EMPR coin has been the MOST stable coin on the market – with the least amount of ‘up and down’ swings that have happened with other coins.


With virtually all other coins, their owners go from excitement...

... to almost having heart attacks...

... from one hour to the next -- and from one day to the next...

... as they see the value of their holdings often drop in value by 20% or more in a single day.

Indeed, at the time of this writing...

      ... Thursday morning, Pacific Standard Time, May 24, 2018...

         ... Ethereum's down 31%...

             ... and Bitcoin's down 24%...

                 ... from where they were only two and a half (2.5) weeks ago.


Stability, as we discussed a few weeks ago, is one of our top objectives with the coin.

And it – STABILITY -- is something that virtually all other coins simply cannot achieve!


They cannot achieve stability because they don’t have the incredibly unique combination of attributes that the empowr coin has, namely:

1.   An economy behind the coin

2.   A very significant product (that enables the economy) already built – with nearly 2 decades and hundreds of millions (USD) already spent building it

3.   An incredibly vibrant community of citizens, success coaches, employees, founders and advisors...

... almost all of which are here, in empowr, for the right reasons...

... the proof being they have been willing to forgo short-term gratification...

... as they have done time and time again...

... so that the optimal paths always remain open for empowr and its economy, coin and mission.

4.   Revenues – which enables the all-important point #5

5.   Unlike virtually all other coins, the empowr community decided to NOT sell most of its coins to “crypto whales” and investors via an ICO (Initial Coin Offering) which would have easily brought in a lot of quick cash.

If together we had decided to do so, by definition, there would have been a large supply of coins in circulation outside of empowr (on the blockchain)...

... and the coin’s price would now have been subject to the every mood of those investors, exactly like what is happening to every other coin.


It is the incredibly unique combination of those 5 attributes that is the reason why the empowr coin has been so stable.

But there’s actually a lot more to it than that:

To learn more about empowr's unique innovations that enable stability in its coin...

... including a detailed discussion of some of the technologies, know-how and techniques it employs...

... you can watch this video.


C4.  Stability enables focus... and a whole lot more

Of course a stable coin means we can all focus on our work here in empowr, instead of having our emotional state go up and down daily with the price of the coin...

.... always wondering if we’re optimally pricing our products and services, bids and purchases.


But what about outsiders, that are not in the empowr economy hitting daily goals, coaching, and providing products and services?

In other words, what about the motivations of the people that might want to simply purchase coins?

Look:  There are millions of people in the world that have money in their wallets and bank accounts. They are always looking to grow their money.

Money in wallets and bank accounts doesn’t grow very much. The bank pays virtually no interest. They pay just enough to make you angry.

Therefore, people with money are always looking to buy stocks, coins, real estate, art and other things that they hope will grow in value.


C5.  A key criteria they look for is stability   

Here’s the thing:  If the value (price) of the things they buy (in order to grow their money) are going up and down like crazy every day, it drives them crazy.


They have a hard time enjoying their lives when the direction of their wealth is headed to the stars in one moment; and to zero the next moment.

Imagine, at the moment I am writing this, the panic that's happening in the hearts of everyone that owns Bitcoin:

                       Guide: Part 1C2:   Quantifying the empowr coin

Yes, hopefully for them, the price will likely rebound...

... but since they cannot be very confident about that...

... they are not sleeping well or enjoying their lives...

... as they are left to wonder if they'll come out of today's nose-dive alive.

Can you see the incredible value of stability?


C6.  There’s a massive and growing interest in cryptocurrency

As you know, lately there has been a gigantic interest in cryptocurrency. Indeed, people today hold nearly a half trillion dollars more of cryptocurrency than they did just a year or two ago.

Like all other products, for a cryptocurrency coin to successfully compete against its competitors (which are the other coins) it needs to have differentiation. 

That is, to successfully compete, a coin needs to stand out in some way – to be unique in some way – for it to be desirable for people to purchase.


As discussed above, with every passing day, the empowr coin is proving that it is a truly incredible and unique candidate to compete for their money in the category of stability.

And for the next few years – if the empowr coin can also compete in the category of growth – as well as stability...

... well, that would means that the empowr coin has the incredibly unique makings of an explosively desirable product that can ‘catch fire’.


C7.  Further defining the phrase ‘catching fire’

Pay close attention, folks:

No other coin (that we’re aware of) has had the growth and stability that the empowr coin has shown in its first month.

The longer the coin continues with its growth and stability, naturally the more people will learn about it.

Who doesn’t want to see their money grow – in a stable way -- with less or no heart attacks (volatility)?


When people learn about our coin (and how it’s different) some of them will want to buy some coins.

After they do, they’ll want to share the information about this jewel they’ve discovered...

... this unique coin with its unique differentiation of stability AND growth...

... with the people they care about.


Some of their friends will buy coins, and proceed to tell some of their other friends.

Many of those people will do the same – buy coins and tell friends. 

And so on, and so forth.


With each cycle of ‘friends buying coins and telling friends, who buy coins and tell friends’...

... and with each passing day where the coin continues to build on its history of proven, stable growth...

... the momentum keeps building.


And that’s exactly how the coin ‘catches fire’.

Isn’t ‘catching fire’ how the price of Bitcoin grew by 200,000 times -- from $0.05 per coin to where it has been lately (nearly $10,000 earlier this month)?

And that was at a time before anyone even understood coins and cryptocurrency, and what can happen.

Now that people have understood how a coin can grow in value, even many grandmothers are becoming interested in cryptocurrency.


C8.  Another difference between EMPR and Bitcoin

We’ve talked about stability as a differentiator.

Another big difference between the empowr coin (EMPR) and Bitcoin is that we are building an entire economy behind our currency...

... whereas Bitcoin has only one distinct trait – that it caught fire first.

It’s really easy for people to sell their Bitcoin and use that money to buy another thing, especially when that ‘other thing’ uniquely offers something that they desire, such as stable growth.

My point is this: Their interest in buying that ‘other thing’ – the EMPR coin -- will further grow if it makes more sense to them at an intellectual level...

... when they learn that EMPR has an actual thriving economy behind it...

... with lots of people buying and selling millions of products and services using the currency.   

Isn’t this EXACTLY why the U.S. Dollar is the currency with the most demand -- because it has the largest economy behind it?


C9.  Intellectual PLUS emotional

In addition to ‘making more sense’ to people on an intellectual level, the EMPR coin will also resonate more with people more on an emotional level, because of the empowr vision and mission.

Take a moment to remember where the empowr economy is headed:  As it grows, it is gliding smoothly into our ‘Sharing of Everything’ business model – which we call Everything, Fast & Free.

For a reminder of the concept, you can watch this quick concept video.

Then, to see how the empowr community of citizens, success coaches, employees and advisors are working to make that concept come to life, watch this video.

What I'm saying is, if people have any interest in the planet on which they live – more specifically the climate change issue...

... or if they are in any way bothered by the incredible levels of poverty in this world – where half of the entire human race are living on $2 or less per day...

... with just eight (yes, just 8) single individuals together having as much wealth as the entire bottom half of humanity....

... then, when they learn that -- by simply owning EMPR coins...

... they can do their part in making the world a more fair, just and secure place...

... even while they enrich themselves...

... well, that speaks to them on an emotional level too.


When a product can talk to peoples’ heads and sense of logic...

... while also connecting with them on an emotional level...

... and it also makes sense from a financial perspective (meaning it offers a way to grow their money)...

... well, it has all the ingredients it needs to ‘catch fire’...

... in the same exact manner as what happened with Bitcoin and many other coins and products.


C10.  A concept to have faith in

I will now submit for your consideration that it would benefit us all, if we can have faith in the following statement:

It's only a matter of time until our coin catches fire


I'll explain:

Since we have already decided to do everything in our combined power to keep the coin growing in a stable fashion...

... meaning with little volatility over the coming days, weeks and months...

... it is only a matter of time until word about our coin spreads far and wide enough for it to catch fire...

... meaning to achieve a state where people are buying the coins -- and telling friends who buy coins and tell friends (with that process repeating and accelerating).


Catching fire will happen by law and not by accident

In other words, to catch fire, given the incredible demand in the world for an opportunity that grows your money in a stable way...

... ALL we need to do in ensure the coin keeps stable and growing, exactly like it’s been doing.


       We must have faith that

               IT'S ONLY A MATTER OF TIME

                                                        until our coin catches fire


How much time?

Is there anything we can do to make it catch fire fast – super fast – as in only days or weeks from now -- and not months? 

Yes, there is.

And it’s a very simple mathematical fact:

The more word about the coin spreads, the sooner it will catch fire.


It is really is that simple. 

The faster we teach people about our coin, the sooner it catches fire.


C11.  A thousand small brushfires

Look -- heaven forbid – but if we were a bunch of arsonists...

(arsonists are people that light things on fire)

... and we wanted to ensure our forest had the largest chance of catching fire...

... we would go to as many different spots in the forest as we could, and start as many small brushfires as we can.

When two or more of those fires meet in the middle...

... the whole forest would soon erupt into a massive blaze.

                  Guide: Part 1C2:   Quantifying the empowr coin

So what can we do to start those brushfires?

Patience, my friend.

We will get to topic later in this guide.


C12.  After the fire erupts

OK, I got it - but what happens after the coin catches fire?

So catching fire means that more and more people will want to buy our coins.

It means the demand for the coin would not just be growing, but accelerating.

Growing demand means growing upward pressure on the price of the coin: The price of the coin will be moving higher and higher.


But wait!

Do we want the price of the coin to move higher than the targets we have set for the dates in the future (as discussed above)?

The answer is NO. 



We don’t want the price to move higher than the targets –  for the same reason that we don’t want the coin’s price to move lower than the targets.

What is that reason?



C13.  Steady and stable

Remember, as discussed above, one of the key differentiations of the empowr coin is our unique ability to create stability.  

Question:  If the coin has ‘caught fire’ and its price is moving up, how can we stop it from going too high?

Answer:  We do that by increasing the supply of coins

Larger supply of coins = lower coin price


C14.  Increasing the supply

OK, so how do we increase the supply of coins?


We have (2) very powerful tools to increase the supply of coins:

   1.  The empowr community sells more of its coins

   2.  empowr, the company, sells some of its coin reserves 


Here’s how that works:

1.  The empowr community sells more of its coins

As the coin catches fire, we can accelerate maturation, so our citizens can transfer out more coins if they wish. 

(In a moment, we’ll discuss a mechanism we’re designing to do that – called ACM – which stands for Accelerated Coin Maturation).

As some of you will remember, this (accelerating maturation) is exactly what happened when the empowr economy took off about a year and a half ago – when marketplace sales were doubling month after month – which brought a lot of cash into empowr.

As a reminder, empowr’s cash flow was growing faster than your funds were maturing so we needed to find a way to distribute the cash -- millions of dollars -- to citizens faster than what was naturally occurring.

As a result, we launched AMCOs – Accelerated Matured Cash Outs – which allowed us to artificially accelerate the maturation of your earnings so that cash could be distributed to citizens faster.

Are you interested in the learnings and what happened during that period?

If so, here’s a quick summary: 

As the empowr economy doubled and doubled again every month, the currency we were using (called ‘empowr dollars’) was not allowed to grow in value. It stayed pegged against the U.S. dollar at a 1:1 basis.

In the real world, when an economy begins to ‘heat up’ – meaning ‘grow rapidly’ -- its currency begins to grow in value against other currencies.

But the empowr dollar was not a cryptocurrency. It was not available to buy and sell on an exchange. It’s value stayed pegged against the U.S. Dollar at a 1:1 basis.

If empowr’s currency was able to grow in value as the empowr economy heated up -- as more people poured into empowr and each person received less currency...

... people would have been perfectly OK with that, since the currency would have been growing in value. 

Instead, however, since we did not yet have a currency that was able to be freely traded on a currency exchange...

... we had to take big measures to cool off the empowr economy, including:

·      We removed bidding as a requirement to hit Daily Goals

·      We lowered the shares needed to close the loop with someone from a max of 100 shares to a max of 2, so that it would be easier to close the loop by sharing (as opposed to bidding)

·      We also killed all cash outs, and used the cash to fund the project to replace our virtual currency with the new cryptocurrency empowr coin

·      We moved empowr engineering’s focus from further improving the marketplace to replacing 'empowr dollars' everywhere in the empowr platform with the new 'empowr coin'


As expected, those moves successfully put the breaks on the empowr economy.

But now that the empowr coin is live – as you may know we’re quickly reinstating the above items that have been removed.

How to learn more:

For those of you that are interested in economics and some of the history of this grand experiment we’ve been operating...

.. and specifically, to learn more about what happened last year, you can read this post, where I used a fictitious story to explain to citizens what was happening to the economy and cash flow.

After that, you can also learn how moving to cryptocurrency helps solves that challenge and gets us back on track. 

Indeed, that is why the empowr community has almost finished investing 7 months and most of its funds to replace empowr’s virtual currency (called ‘empowr dollars’) with cryptocurrency (called the ‘empowr coin’).


OK, we were discussing how to increase the coin’s supply, in order to maintain stability.

We said the first way is to increase coin supply is for empowr citizens to sell some of their coins. We will create a new way to accelerate maturation, which we already have a lot of experience doing. More on that in a moment.

In addition:

2.  empowr can sell some of its coin reserves 

As a reminder, the total supply of empowr coin is growing from 500M (where it started just a month ago) to 10B in the coming decades.

                        Guide: Part 1C2:   Quantifying the empowr coin

Those additional coins are being added to empowr’s coin reserves on a daily basis.

If needed, along with citizens selling coins, empowr can sell coins to increase the coin’s supply, and stabilize the price of the coin.

As you can see, we have a lot of power to ensure the coin's price does not exceed the targets:

First, we can accelerate the maturation of coins using a new process that we will discuss further in this guide.

Then, if that's not enough -- meaning if our citizens are not willing to sell most of their coins that are matured, we'll just keep accelerating everyone's coins until they are all fully matured.

 If that's still not enough, and we literally need to accelerate all of the community's coin -- basically ripping out maturation completely so all coins are always fully matured -- we can do that.  

And if that's still not enough to stabilize the coin, our final remedy is to sell empowr's coin reserves. 

And of course, if that's still not enough, then we won't have a choice -- we'll just need to let it go -- and let the coin's price rise as high as it wants to. 


The bottom line is that the empowr coin actually has two (2) different paths to win:

1.  empowr citizens win, causing the empowr economy to win, which causes the empowr coin to win


2.  The coin, by itself, can catch fire, given the incredibly unique potential it is showing to be, as discussed just a few weeks ago, the most stable coin on earth.

What's incredibly exciting for our citizens, individually...

... as well as for the success of our economy and mission...

... is that when our coin succeeds by path 1, or by path 2, it does not matter:

Either way, the coin's success will ignite and boost the success of our citizens...

... because our citizens own coins that will be maturing, fully matured or both.


When the coin succeeds (regardless of the path or reason):

Because of the incredible virtuous cycle business model that, together, we've so painstakingly worked to achieve over nearly two (2) decades...

... our citizens and economy will immediate benefit and the cycle will further accelerate.

                                       Guide: Part 1C2:   Quantifying the empowr coin

Does this make sense?

If our coin simply catches fire, that fact can single-handedly ensure our citizens win, which as the above image shows, ensures our economy wins (which further ensures our coin wins).


Therefore, if we are serious about the success of our citizens and mission...

      ... AND WE ARE...

... then we should leave nothing to chance.


We should do everything in our power to ensure our coin catches fire.

I promise that we will hit that topic head-on, in an upcoming section of this post.


But first, there's a few more important topics that we'll want to discuss.


Whew, that was a long post. Nice work staying with me until the end!

Given the length of this post, I'm going to give you a little extra time to digest and catch your breath before we move forward again.

When you're ready, next, let's review a quick summary of all we've discussed.


You can also visit the table of contents here.

The definitive guide to winning & losing in empowr

Visit the guide's table of contents here


Part 1: Exactly how we win

C.  The empowr coin winning

In the last sections we concluded that the more empowr citizens win...

... by earning, hitting goals, providing value to others and building great reputations...

... the selection, quality, quantity and sales of products and services in the empowr economy will grow.

Therefore, empowr citizens winning leads directly to the empowr economy winning:

                                            Guide: Part 1C: The empowr coin winning



We also concluded that the more our economy wins (grows)...

... the more people will value the empowr marketplace for what it can provide to them.


Therefore, the more our economy grows...

... the more people will hear about and join empowr...

... generating more demand for its currency (the empowr coin) that's powering and enabling the economy, marketplace and earnings.


Also, of course, the more valuable products and services there are to purchase...

... the happier everyone is to shop (with their coins) in the empowr economy...

... which means less supply of coins are getting transferred out to the blockchain.


More coin demand + less coin supply = the price of the empowr coin moves higher


Therefore, the more the empowr economy wins, the more the empowr coin wins:

                                                 Guide: Part 1C: The empowr coin winning


Now, keep this in mind:

As the coin’s price moves up, our citizens are winning even more...

... specifically because they are holding coins (either matured, still maturing or both) that are growing in value.


Realizing that their coins are growing in value, citizens become even more motivated to provide more value to other citizens...

... meaning list, sell and provide more quality products, services, coaching, etc.


In addition, a higher coin price also attracts more citizens to empowr...

... because as the coin price rises, everyone is earning even more from their posting, sharing and all other roles.


As more citizens come into empowr, they’ll be looking to fill underserved categories of products and services in their area...

... helping the empowr economy to grow even further....

... which, as discussed, further pushes up the price of the empowr coin.


Wait a minute.

This feels like we're repeating ourselves.

It's like we're going round and round.

Yes, and that's exactly the point I am trying to make:



As the coin’s price moves higher...

... our citizens are winning more...

... leading to the empowr economy winning more...

... which leads to the coin winning EVEN MORE...

... which loops right back to citizens winning even more...

... and (round and round and round)...

... and so on, and so forth.


As you can see, what we have achieved is called a ‘feedback loop’:

                                  Guide: Part 1C: The empowr coin winning

C1.  The virtuous cycle

Economists have a name for this incredible "looping" business model.

It's a model that every company hopes to one day establish.

It's called a virtuous circle because each of the three (3) elements boosts...

... meaning it strengthens and increases...

... the element that follows it...                    

... with that next element, as the above image shows, boosting the element that follows it...

     ... which, in turn, also boosts the element that follows it...

          ... with that third element looping back to boost the initial element...

               ... which now even further boosts the second element...

                    ... and so on and so forth.


Economists call this loop a virtuous circle ...

.... because with each cycle of the loop...

... each individual element is getting larger and gaining strength.

With each passing day and cycle...

... the momentum keeps building...

... with each element growing and feeding the one that follows it...

... until the whole thing has progressed beyond the 'point of no return'.


This is like a train that reaches 100 miles (or kilometers) per hour...

            ... and becomes incredibly difficult to stop.


Perhaps a more useful analogy is that of a forest fire that reaches a very specific stage....

... the point where it becomes 100% evident, mathematically, that the fire cannot be stopped and will, for sure, engulf the entire forest.


Congratulations, by the way. 

Together we just absorbed a couple semesters of microeconomics. :)

Understanding the mechanics of how empowr's virtuous cycle works is an important step to the remainder of this guide, so thank you for paying such close attention.


Next, we'll stay on the subject of the empowr coin...

... as we'll want to quantify some of the targets (goals) we have for the coin...

... as that information will also prove very useful in our upcoming conversation.


Next: C2: Quantifying the empowr coin winning


You can visit the table of contents here.

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