New Features and more

by Brian C Woosley on October 08, 2017


Hello empowrians!

It’s been a few weeks since we last spoke, so I wanted to provide a quick update on some new features that are now live, while also receiving additional guidance and details from you on an idea you have brought up previously.

Specifically, we’ll discuss:

New citizen and country leaderboard
Cash for shipping
Getting paid when your posts are “Liked”
empowr blockchain coin offering

First, an update on what’s new:


New step forward for empowr countries 

As you're all aware, for the past several months we’ve been putting the steps in place to enable the creation of empowr countries so that more power and control can be put into the hands of the empowr citizens.

As a next step towards making that a reality, a new mission points leaderboard has been launched allowing everyone to now see how empowr pre-countries (and citizens) are doing based on their 30-day mission points:

 New Features and more

The leaderboard allows both individual empowr citizens and empowr pre-countries to compare how well they are doing in a variety of ways:

Empowr citizens can see how well they are doing:

·         In their geographic country

·         In the empowr pre-countries they are a citizen of

·         Worldwide

Citizens can also see how their own geographic country and empowr pre-countries are doing based on:

·         Total 30-day mission points of all citizens in those countries

·         Average 30-day mission points of all citizens in those countries


What’s next?

As a reminder, empowr pre-countries that have the most 30-day mission points (based on the total 30-day mission points of their citizens) will be the first eligible to become official empowr countries and receive a growing number of features and controls to self-govern.

With literally hundreds of empowr pre-countries to join, many citizens will decide which country they want to join, based on how productive they are, exactly like what happens with real countries (the countries with the highest Gross Domestic Product figures have the most people wanting to go there). 

So, if your pre-country is among the most productive (as measured by its the Mission Points its citizens are generating) it will benefit from both an abundance of resources as well as an abundance of citizens wanting to join it.

With the new leaderboard in place, we now have the visibility we need to determine which pre-countries will be the first to become fully-formed empowr countries.


Need a reminder on how to earn mission points? Go here


Cash for shipping

One of the biggest marketplace pain points you’ve raised is that the cost of shipping can be quite difficult to manage when selling products to empowr citizens around the world.

I’m happy to announce that ALL sellers now have the option to require that buyers pay cash for their shipping costs – which will allow them to immediately recoup their shipping expenses after the buyer marks “item received”.


Here’s how it works:

1)      When listing any product for sale, sellers can choose to require buyers to pay cash for their shipping costs:

New Features and more

2)      By requiring their shipping costs to be paid in cash, buyers will be able to see this before they bid or buy on everything:

New Features and more

3)      When a buyer chooses to bid on or purchase a product that charges cash for shipping, they will be prompted to pay the shipping amount prior to completing the bid or purchase.

By default, the shipping price will be paid for with the buyer’s empowr reserves first, and then charged to their PayPal if no reserves are available:

New Features and more

4)      Once the shipping has been paid for, the buyer can complete their purchase and wait to see if they have won the auction and/or received their product after it is shipped.

In the event that the buyer is outbid, marks their purchase as an unpaid item, or disputes the item (and wins), the shipping fee will be returned to their empowr reserves.

5)      After the sale has been completed successfully and marked “Item Received”, the seller will have the shipping fee deposited into their reserve account, which they can then immediately cash out so that they can recoup their shipping expenses.

In addition to enabling sellers to require buyers pay cash for shipping, soon Mission Founders will have the opportunity to accept cash for the products and services they are selling (in addition to any shipping costs).

In doing so, Founders can replenish their inventory of products they sell even faster – enabling them to provide more goods and services to the community --- while also earning more themselves.


More value for your posts

As you know, you earn from your posts (photos, videos, blogs and status updates) each day based on the number of views the posts you've made in the past 24 hours receive.

While this approach has worked for quite some time now, after hearing your recent feedback, we thought it was about time that we found a way to enable the most popular posts to earn much more than ever before.

New Features and more

Paying for shares instead of views – starting today

By paying for your posts based on the number of shares (likes, comments, and reposts) they receive (instead of the number of views they receive) we can ensure that the best posts earn much more than the average post.

Additionally, to give the best posts more time to be shared, each day you’ll now earn from any shares made on a post that was made in the past 7 days (instead of the past 24 hours).

Mission points give you more value

All shares are not created equal. The more value an empowr citizen brings to the empowr economy, the greater the value of their shares.

You earn many times more for every share you receive based on the 30-day mission points of the person who shared your post. The more 30-day mission points someone has, the more you earn.

That means that you should place much higher value on the time and attention (and shares) of the empowr citizens with the most 30-day mission points.


In summary, you’ll now earn from posting in the following manner:

1)      Each day, the empowr algorithms will count the number of shares (comments, likes and reposts) that your posts (that you posted in the last 7 days) received in the last 24 hours.

2)      Each share you receive is worth the amount of 30-day mission points of the sharer (the person that liked, commented on or reposted)

Earn more from comments?

Initially, the value of shares given will be purely weighted on the 30-day mission points of the sharer. In the future, additional value may be given to comments (more than likes and reposts).

Why? When a well-thought out comment is added to a post, it starts a conversation – opening the door to more comments and shares on that post and creating more value for the empowr economy.

More information will be coming soon, but in the meantime, please make sure that the comments you leave are well thought-out.

Tip:  When you leave generic comments (such as “Nice post” or “Great photo”), you are not adding value, you are taking away value. Please do not leave comments unless they are thoughtful and demonstrate that you care about what the post is about.


And finally…


New empowr coin possibility

Recently, many of you have suggested that empowr move towards creating it’s own blockchain cryptocurrency, which would not only be used within empowr, but also have the ability to be exchanged with non-empowr citizens on a wide variety of other sites online.

As you may know, all ideas you bring up are put up on a list, and despite the very long size of the list, we eventually get to all ideas.

We are now seriously considering this idea as the next evolution of the empowr platform. Many details that need to be worked out including how the cryptocurrency would integrate into the empowr platform.



We need your ideas

1.  How do you see cryptocurrency integrating into the current empowr offering? The more details, the better please.

2.  Who should get priority (discounted pricing) if empowr were to do an ICO (Initial Coin Offering)? Should it based on all-time mission points, 30-day mission points, roles, length of membership… ?  What is the most fair approach?


empowr’s best ideas have always come from you -- the community – so we’re excited about learning more about what you’re thinking so we can give your best ideas to the engineers to launch for you.


Your thoughts and ideas please


We are looking forward to your feedback and ideas, as always.


Thanks again for the amazing level of support you’ve provided; many more exciting things are on the way!


Your president,



Hey empowrians,

It’s been only about three (3) weeks since we spoke about the next step(s) along our path from alpha test product to beta launch.

In that post, we discussed the need for the community to remove all products that could leave any new citizen ever surprised by a charge…

… before the masses join empowr after the beta launch and mass marketing begin.


The solution we suggested included:

1.   Immediately terminating the ability for new citizens to utilize ads based on credit (using ad credits)

2.   Launch replacement revenue products with completely predictable costs (unlike the cost of ad credits that grow with usage).


What we set out to do – restart a huge part of a company’s revenue model overnight – is what few companies/communities would dare try, given the risks involved.

But together you (citizens, success coaches and employees) bought in and, for the most part (85% + or so) voted to make the change as quickly as possible regardless of the short-term pain involved.


The results

I’m happy to announce that the results so far have been nothing short of amazing:

In just 3 weeks, the new mission roles have now become the fastest growing revenue stream in empowr’s history!

And that’s without all the features (such as targeted ads and local deliveries) being fully functional yet.

I cannot begin to tell you how proud of everyone I am – citizens, success coaches and employees alike.


A big thank you

It’s still very early in the process and, like I said, many new features that together we have not yet dreamed up yet, will be added to the roles in the coming months.

But it’s now clear that the new mission roles, as a product line, have been very successful and are here to stay.  

We will be doubling down on adding all sorts of new features to the roles in the coming weeks and months.

Therefore, the timing is great to send out a big, early THANK YOU to everyone involved, for your ideas, sacrifices, patience and flexibility.


Let’s not forget why we set out to accomplish this

Of course, the revenues from the mission roles are great for the community, as they help increase both the frequency of the mission wheel popping up, as well as the cash out amounts shown on the wheel.

But let’s not forget the other huge accomplishment: 

The success of the mission roles means that we can now all invite friends and family to empowr without worrying about:

A.  the complexity / learning curve that came with ad credits, or

B.  the way the ad credit charges grow with usage

Congratulations, everyone.


To thank you, for the next few days, we’re leveling the playing field

Many newer citizens have expressed their desire to be Mission Pioneers or Founders, but are being blocked by the requirement of having 5,000 or 10,000 mission points, respectively.

Indeed, on this end we can see that thousands of empowr citizens have attempted to become Pioneers or Founders but were blocked due to the mission point requirement.

We’ve heard you, and for a limited amount of time, the community is allowing anyone to become a Mission Pioneer or Founder.

Simply go here to become a Founder or Pioneer


As a reminder, Pioneers and Founders immediately get 5 or 10 times larger:

·         cash and marketplace shopping

·         bonus actions (shares, posts etc.)

·         mission points

·         ads and transports as soon as they’re launched


Credit for your current role

If you’ve already paid for a different mission role, when upgrading you’ll receive an instant credit for the unused portion of your current role, to ensure you’re not wasting money.


What about current Founder and Pioneers?

Temporarily leveling the playing field and allowing everyone to become Founders or Pioneers means greater opportunity for all new citizens to advance economically, and contribute to the empowr economy in every possible way.

That, in turn, means more (greater) shopping and cash for YOU. 

IE: Their win = Your win




To see the mission wheel, you need to hit your daily goal.

Each time you do, there’s a chance the wheel pops up.

Update on mission roles, and a big thank you

The prizes on the wheel (both cash and shopping) are based on the number of mission points you’ve earned in the most recent 30 days.

(That number is called your 30-day mission points – as opposed to your all-time mission points).

After considering your 30-day mission points, the final numbers on the wheel are then multiplied by 2, 3, 4, 5 or 10 depending on your mission role.

Therefore, cash and shopping are based on:


  • hitting your daily goals
  • your 30-day mission points
  • your mission role



How do you earn mission points?

1.  You primarily earn mission points from providing products and services to other empowr citizens.

The more products and services you sell to them, the more mission points you earn. 

Just remember to ask your customers to press “Item received” to collect your earnings as well as your mission points.


Then, after you’ve learned how easy it is to sell and earn on empowr, you’re ready to share your knowledge and help others succeed too – and be rewarded for doing that! 

You earn mission points for sharing your knowledge in two different ways:

2.  When you invite friends and help them succeed, you earn matching mission points: 1 point for every 1 point they earn.

3.  You also earn mission points by coaching other citizens. For each $1 in success coaching bonuses you earn, you get 2 mission points.

4.  In addition, you can earn mission points by using your PayPal or credit card for purchasing anything in empowr: You earn 1 point for every $1 you spend using your PayPal. (This is one of the fastest and easiest ways to earn mission points).

5.  And finally, you earn 1,000 points per month for being a Mission Founder, 500/mo. for being a Pioneer, 300/mo. for being a Visionary, 200/mo. for being an Ambassador and 100/mo. for being a Mission Supporter.


Limited time only

If you’re not a Mission Founder or Pioneer, now’s your chance.

We do not believe we can leave the door open to become Pioneers and Founders for long, as the new “Sell for Cash” and some other upcoming features must be limited to the highest-level roles because they will surely attract fraudsters.

Therefore, by limiting enrollment to the top roles by mission points, we will be able to block most of that fraudulent activity.

As a reminder, the “Sell for cash” feature is where the top mission role(s) will be able to require cash payments from their buyers.



Again, if you’ve already paid for a different mission role, you’ll receive an automatic instant credit to ensure no money is wasted.

And once again, a huge THANK YOU and congratulations to all of us for – once again – rising to the occasion to push the community to the next level.

The door is open to you starting right now:

To become a Mission Founder or Pioneer, simply go here now


Your President,



Hello everyone!

First off, thank you for the incredible support in the last blog post. It’s simply incredible to see how, every time the community is asked to come up with ideas or overcome a challenge, we always rise to the occasion. 

You communicated so many great ideas; you’ll be seeing some of them live soon. 

In fact, as you’ll see below, some of them launched this morning; and some others have completed development and are undergoing testing.

Based on those ideas, we’re adding more benefits to the new empowr mission roles, as well as continuing to clean up the marketplace and enable empowr countries.  

Today, let’s discuss:

1.     The new mission point calculation

2.     Mission wheel frequency and prizes updated today

3.     Pro-rated credit for mission roles

4.     Cleaning up the marketplace

5.      What’s next?
   Cash for shipping
   Cash for selling
   empowr country leaderboard
   Free targeted advertising


1.  The new mission point calculation

For the benefit of our newest citizens:

This community is working to accomplish a very specific mission, which is to enable opportunity, hope and influence for people around the world.

We believe this mission is an especially important one because of a number of trends happening in the coming years, including the wiping out of millions of jobs by technology and automation…

… where those technologies are all owned and controlled by small number of super-rich individuals – a scenario that increases inequality and poverty on a global basis.


Now, there can many approaches and strategies to accomplishing any mission.

In our case, the approach we have chosen is to:

1.   Work to build a robust economy

  and keep improving it until all hardworking people can more easily uplift themselves.


 2.  Make the platform democratic

… so the platform’s users (called empowr citizens) can govern themselves and continually bend the rules and policies in the ways that best serve their needs…

… as opposed to how almost all companies operate, where the shareholders elect the leader of the company to serve the needs (profits) of the shareholders.


 3.  Have the platform be financially owned by the citizens

… which means not accepting money from investors…

… otherwise the company will eventually not remain democratic…

… because investors will naturally attempt to move the company away from being democratic so that they can focus it on serving their profits motives.


In summary, we are on a MISSION to build a democratic social economy that’s

·         created by the people

·         developed for the people

·         controlled by the people

·         owned by the people

OK, so how do you build a large technology platform and economy starting with nothing?

Of course, such an approach would require incredible motivation and execution from the people – the citizens of the platform.

 Together, we have witnessed amazing sacrifices from our citizens.

As an example, our original success coaches have worked tirelessly for years – teaching students how to do the best they can within the platform, which, as you can imagine, previously lacked most of the features it has today and had many times more issues and bugs than it does today.

Those success coaches worked under those circumstances -- for many years -- without receiving a single penny in cash outs.

Another example:  Our citizens did the best they could for many years, in many cases giving all they could (in time and resources) to working within the system.

This was not easy – in fact many times harder than today – because of all the missing features that had not yet been built, plus the bugs and issues that stay with us for much longer because of the lack of resources and not being able to hire a large workforce.

Another example:  empowr’s employees had no paychecks for many years.

In fact, the government attempted to shut empowr down because it’s against the law for people to work for less than minimum wage (even if those employees are willing to work for no salaries).

In that case, empowr’s lawyers fought the government and succeeded at keeping empowr alive.

Did you know? All of those lawyers also did their work without compensation, because they believed in the mission.

Even today, empowr’s employees are working for the absolute minimum wage allowable by law, as reported in the last post in order to do their part in overcoming the next challenge successfully.


 Updated calculation for rewarding citizens that are working to accomplish the mission

Given the incredible sacrifices so many people have made—and continue to make – we launched mission points as a way to measure everyone’s contributions -- and ultimately reward everyone for their contributions to the mission.

Please play close attention here as these have changed:

Mission points are now earned when you contribute to the empowr economy by:

Being productive: Providing products, services and transports to your fellow empowr citizens

  • Purchasing anything with your PayPal or credit card: You earn 1 mission point for each dollar you spend

  • Inviting your friends and helping them succeed: You earn 50% of the mission points they earn. (So, if you invite someone and they earn 1,000 mission points, you earn 500)

Which also means that you earn 25% of the mission points your friends earn when they invite their friends; and 12.5% of the mission points of friends of friends of friends, and so on and so forth (no time limit; no levels limit)

Teaching and helping empowr citizens succeed:  Success coaches earn 2 mission points for every $1 in success coaching (base and bonus) compensation they achieve


The more mission points you earn, the more the empowr platform gives you back, and the more potential ownership in empowr you will receive.

The platform currently gives you cash and rewards via the Mission Wheel. More on that in a moment.

And the manner in which you might gain ownership in empowr, based on your mission points, is detailed here – but of course the way mission points are calculated has been updated since that post, as I just detailed.


 Tracking your mission points

When counting your mission points, there are two (2) ways to track your mission points:

1.  Your all-time mission points:  This obviously counts how many mission points you’ve earned EVER.

All-time mission points matter because:

·         That’s how ownership in empowr (stock options) will almost certainly be distributed, if or when the company becomes publicly traded and the lawyers bless the approach.

·         Also, becoming a Mission Pioneer and Mission Founder are limited to citizens based on how many all-time mission points they have earned: 5,000 to become a Pioneer and 10,000 to become a Founder.

2.  Your 30-day mission points:  This counts how many mission points you earned in the most recent 30 days

30-day mission points matter because that’s how cash and prizes (via the mission wheel) and the marketplace opens up to you for shopping, among other benefits.

Starting today, your 30-day mission points are now visible to you, as follows:

Simply go to the top of your profile, and click or rollover the Mission Points badge to see both your 30-day and All-Time mission point calculation.

Your 30-day mission points are updated daily and your all-time is updated once a month, on the 1
of every month.


 What we’re working on 


2.  Mission wheel frequency and prizes updated today

Mission Wheel Frequency

Starting today, many of you should already be noticing that when you hit your Daily Goal, the Mission Wheel will pop up much more frequently than ever before.

Mission Wheel Cash and Prize amounts

When the wheel pops up for you, the prizes are calculated in the following manner (by looking at your 30-day mission points, and your mission role):

1.   30-day mission points: First, prize amounts are calculated off your 30-day mission points. 

That means that if Sally has earned double the 30-day mission points as Henry, her cash and other prize amounts shown on the wheel will be twice as large as Henry’s – assuming they both have the same mission roles.

2.  Mission roles: Finally, the cash and prize amounts calculated off your 30-day mission points, are multiplied by 2, 3, 4, 5 or even 10 – depending on the mission role you play.

In other words, for two people that have the same 30-day mission points:

·         Mission Supporters receive exactly 2 times larger (double) cash and prizes

·         Mission Ambassadors receive 3 times larger (triple) cash and prizes

·         Mission Visionary 4 times larger

·         Mission Pioneers 5 times larger

·         Mission Founders receive 10 times larger cash and prizes



3.  Pro-rated credit for mission roles

In the last post, you asked to get credit when you upgrade to a higher mission role.

This morning, your idea has launched. 

Simply slide the earnings slider (at the top of any profile to the right) … 


What we’re working on


When upgrading, you now receive a credit for the unused portion of your most recent mission role.

For example, if you purchased the Visionary role for $29.99 and have only used it for 10 days, you will have a credit of $19.99 applied to any other mission role purchase you wish. 

You can apply it to any role; and to the monthly or yearly option. If you choose the yearly option, you receive 3 months free (a 25% discount).

This credit will automatically be visible to you at the time of purchase for any other mission role:


What we’re working on




4.  Cleaning up the marketplace

Shopping based on 30-day mission points

As you may remember, the main that empowr citizens have been able to access products and services from the marketplace were partially based on the number of Daily Goals hit in the past 30 days.

By rewarding citizens for hitting their Daily Goals, every citizen was incentivized to do the activities needed to help the empowr economy grow.

Unfortunately, a small number of citizens purposefully set up “fake” listings that they had no intention of selling, just so that they can hit their Daily Goals and access the marketplace. This was not only harmful to buyers, but it also has enabled these “fake sellers” to deplete the marketplace of the items that everyone else would like to purchase.


Based on your feedback, starting today all marketplace purchases are based on your 30-day mission points.

That means that:

A.  Starting today, everyone’s ability to purchase products and services from the marketplace are based completely on the prizes that they win from the Mission Wheel (which are based on everyone’s 30-day mission points, as discussed above).

B.  Then, in the coming days, the marketplace algorithms (for purchasing with your empowr profits) will also be updated to use your 30-day mission points -- so that you can use your empowr profits (that were NOT earned from the wheel) to shop in the marketplace.

Starting this morning, fake sellers are effectively blocked from committing the fraud they were previously committing on the community.

Now, all products and services available in the marketplace will go exclusively to the people doing the most for the marketplace and economy – as opposed to the small number of fraudsters that care for nothing in this world but themselves.

A number of other fraud-busting items also went live today, but I am not at liberty to speak about them, as they are designed to create a false sense of success among fraudsters, and maximum frustration for them. As a reminder, when someone is caught committing fraud, we like to not always alert them immediately, so as to maximize their efforts and frustrations before realizing they have been busted.

Again, to make all of this happen, in the short term all shopping is based on the prizes won in the wheel, but then, in the coming days, the algorithms will be updated to ensure that you’ll once again be able to use your empowr profits to shop.

Just remember, from now on, shopping will be based on how many 30-day mission points you have.



5.  What’s next?

Aside from the above (that have all launched) the following items have been developed and are undergoing testing:


Cash for shipping

In addition to blocking fake sellers, another marketplace pain point that you have brought up is the need for cash to pay for your out-of-pocket shipping costs when selling products in the marketplace.

I’m happy to announce that very soon, anyone that is a Mission Supporter or above will have the option to require that buyers pay cash for their shipping costs.

Sellers can then cash out the amount that was paid for shipping once the item is marked “item received” so that they can recoup their shipping expenses immediately.



What we’re working onWhat we’re working on


 Cash for selling

In addition, Mission Founders will have the opportunity to accept cash for the products and services they are selling (in addition to any shipping costs).

In doing so, Founders can replenish their inventory of products they sell much faster – enabling them to provide more good and services to the community --- while also earning more themselves.


empowr countries leaderboard

With 30-day mission points now being calculated for every empowr citizen, we can now begin to take the next steps towards expanding empowr countries.

Next week, a new leaderboard will be released that shows how empowr pre-countries (and citizens) are doing based on the 30-day mission points:


 What we’re working on

As a reminder, empowr pre-countries that have the most 30-day mission points (based on the total 30-day mission points of their citizens) will be the first eligible to become official empowr countries and receive a growing number of features and controls to self-govern.

The new countries leaderboard will allow everyone to compare and contrast both empowr countries, as well as geographic countries, based on the productivity of their citizens (total 30-day mission points) as well as their average citizen’s productivity level (average 30-day mission points per citizen).

The new leaderboard will also list the most productive empowr citizens (based on their 30-day mission points).



Targeted Advertising

And finally, empowr engineering has developed and is testing the new targeted ad system that will be provided to all citizens based on their mission roles.

Fully automated: Ads will be auto-generated when your product or service listing is created, so you don’t have to lift a finger to have your ads designed and created, launched, maintained, served or removed when your product or service is sold or no longer provided.

Geographic and trust targeted: The ads will be automatically targeted all over empowr to the very same people that you close loops with.


Each month:

·         Mission Supporters will receive 5,000 free ads

·         Mission Ambassadors will receive 10,000 free ads

·         Mission Visionary will receive 20,000 free ads

·         Mission Pioneers will receive 40,000 free ads

·         Mission Founders will receive 100,000 free ads


Some basic math

Doing some basic math, it’s very easy to see how these ads are worth more than the price of the mission roles, making it very easy to justify the cost if the roles.

For example, Mission Supporters receive 5,000 free ads for their $9.99/month – which is a rate of only $2 for every 1,000 ads  

… a much smaller price than you would pay on any other site for such targeted ads.

And Founders receive 100,000 ads for their $99.99/month – which is a rate of only $1 for every 1,000 ads.


But mission roles are much more than ads

Please remember that the ads are just one part of the many benefits you get from the mission roles. So judging the roles strictly by the cost of ads doesn’t really make sense.

Therefore, it should be very clear that the mission roles are priced to bring incredible value to empowr citizens, regardless of which role is chosen. 

To refresh your memory, here are the other benefits of the roles (with more benefits coming soon):


 What we’re working on


Your thoughts and ideas

We are looking forward to your feedback and ideas, as always.

Thanks again for the amazing level of support you’ve provided; I can tell you that your support and uplifting comments have made it easier for the employees to stay positive, focused and motivated despite their financial hardships on the home front.


Your president,


Marching forward towards empowr beta

Hello empowr citizens,

We’re at a critical juncture now, as we near the end of empowr’s alpha testing phase and look to the empowr beta launch.

We’ll need to make some big decisions together today.


In this post…

I will review empowr’s strategy for our newest citizens…

… meaning discuss what we’re trying to do and how we’re attempting to do that…

… and discuss empowr’s market position within that strategy.


Then, after we’re all on the same page as to our objectives…

… let’s discuss the next big challenge standing in front of us.


We need your ideas as to how to solve it.


To get the ideas flowing…

… I’ll attempt to focus the conversation…

… by suggesting a general framework or approach to solving the challenge…

… and then open up the discussion for everyone’s input.


Specifically, in this post:

A.     Our strategy: The world we’re trying to create
B.     Our position: Why empowr?
C.     Your Mission Points and ownership in empowr
D.     empowr intends to become a public company
E.     The next challenge?

F.     Potential solution?
G.    The Mission Goal


Let’s get started.

A.  Our strategy: The world we’re trying to create

For the benefit of the newest empowr citizens, let’s start with discussing the future we’re working to build.

Recently, we’ve all been witnessing a new “sharing” world where software is enabling people to share their cars (via apps like Uber and Lyft) and their spare bedrooms (via apps like Airbnb).

empowr success coaches, citizens and employees have been working towards a world where [software + humans working together] will enable nearly everything to be shared.

The promise “sharing of everything” is that…

... practically everything you want or need…

... will be in your hands fast

… for virtually free. 


We call this vision “Everything, fast and free”.

Here’s a (not yet released empowr video) that attempts to explain this future:


This is a draft video; expect to see an updated version later this month on empowr’s homepage.


Aside from the obvious benefits of people everywhere having immediate access to nearly everything for virtually free…

  what other positive outcomes might reasonably be expected?

1.  Poverty and inequality are significantly reduced 

Think about it for a moment: 

If virtually everything we want or need is available to us for free

… what do the words poverty and inequality even mean?

I submit for your consideration that Everything, Fast and Free – enabled by hyper-efficient and hyper-convenient sharing -- marks the beginning of the end for poverty and inequality on a global scale.


2.  Reversal of global warming and climate change

Most of the things we buy are hardly utilized over their lifetime.

Think about it: 

·       The typical car is parked and not used for over 95% of its life.

·       Tools we purchase are used for an average of 10-20 minutes in their lifetime.  We buy them in a big hurry when we need them and, after a quick initial use, throw them in a garage, closet or drawer.

·       A luxury purse spends 99% of its life in the closet.

·       A lawnmower spends 99% of its life parked in the garage or shed.


To understand the magnitude of the opportunity, multiply those examples by millions and millions of other products to easily see how…

  if we could effortlessly (and safely, and profitably) share things when we’re not using them…

… and we could instantly (and painlessly) use the things others are sharing…

  there would be a *severe* drop in the need to buy (and hence, manufacture) things…

… and therefore, we’d witness a collapse in the consumption of earth’s natural resources by factories…

… leading to a significantly lower carbon footprint for humanity going forward…

… and, therefore, a reversal in the direction of the climate crisis.


As if a dramatic reduction in poverty and global warming wasn’t enough -- believe it or not – there seems to actually more good that would come out of Everything, Fast and Free:


3.   Replacement of jobs

As you know, software and automation are wiping out millions of jobs.

But did you know that (due to Moore’s Law and the network effect) the pace at which good jobs are being wiped out is accelerating

… meaning the job-eliminating impact of technology is only speeding up as opposed to slowing down (IE: growing exponentially) …

… such that the good jobs will be wiped out at a faster pace than good jobs will be created?


As that process continues to unfold in the coming years, what will happen to all the workers?

Aside from declining income (which will be offset by Everything becoming Fast and Free)…

… what will happen to people’s sense of purpose and dignity that is derived from work?


What is needed is another process…

… one that’s also aided and accelerated by Moore’s Law and the network effect…

… a process by which millions of people can become highly productive…

… and achieve purpose and dignity.


empowr’s platform is intended to be that process, as I’ll explain in a moment in a section titled “The human factor” below.


And yes, there is one more thing:


4.  Reversal in the decay of democracy

Turn on the news.

Are you noticing that democracy is eroding – decaying – all over the world?

As people become more and more insecure about their economic futures…

… as huge swaths of jobs are unceremoniously destroyed by wave after wave of new technologies…

… the people become increasingly vulnerable to power-hungry charlatans that (in order to grab power)…

… promise things they cannot deliver…

… and then proceed to erode people’s belief in the democratic institutions, free media and the other critical gears of democracies…

… the establishment of which came at a cost of trillions of dollars and over one hundred million (100,000,000) lives over the span of the last century.


If you, my brothers and sisters in arms, succeed at delivering to the people of the world an economic platform that is truly owned and controlled by the people…

… and if you succeed at establishing the democratic institutions that will required to fend off powerful forces and power-seeking pretenders that will seek to control the platform…

… you will successfully reverse the decay of democracy that’s unfolding right before everyone’s eyes all over the world.



An impossible goal?

To our newest empowr friends:

I fully realize and admit that, at first glance, Everything, Fast and Free -- or ANY -- vision of rapidly diminishing poverty and reversing global warming sounds implausible.

However, as many empowr citizens and success coaches will be quick to remind you, it was not too many years ago that the elimination of polio and measles sounded impossible…

… as did the idea of traveling from one side of the planet to the other in just hours (and for a meager few hundred dollars)…

... as did instant text, audio or video communication with anyone anywhere in the world -- for free

… or safely taking humans into space and back without it even making the news anymore. 


Even the curing of cancer seemed so far from reality even 2 or 3 years ago…

… but now appears to be unfolding right in front of our eyes.


Please let no doubt enter your mind that the [software and human enabled] sharing of everything is absolutely possible…

… and it most definitely WILL be accomplished by one or more companies that figure out how to bring all the required parts together.


But, in my humble opinion, it will most likely be dominated (IE: monopolized) by a single company that gets there first, due to the forces created by the network effect.

For a quick refresher on what the network effect is, read this post or, if you prefer more details, read the empowr book.

If you study up on the network effect, you’ll agree that speed is everything as it is almost a certainty that the first company to enable Everything, Fast and Free

… will fully monopolize the industry and effectively lock out (block) all would-be competitors.


Speed is everything.


B.  Our position: Why empowr? 

So, does empowr have a chance of getting there first?

If so, why?


It appears that empowr is best positioned to enable Everything, Fast and Free before any other company. 



Three (3) reasons:

1.   Technology: 

empowr is the only company to have completely and seamlessly merged a social network into a full-fledged product, service and sharing marketplace…

… and then fully integrated the combined technologies directly into a banking (micro-billing and virtual currency) system…

… with the resulting mega-platform further fused into a series of other systems, not the least of which is the massive upcoming empowr transportation layer (ETL).


But even if another company had been able to build all of that, they still would not yet be able to offer Everything, Fast and Free to the world.


Why, you ask?


2.  The human factor:

The second reason that empowr is incredibly well-positioned to get there first, is that Everything Fast and Free also requires a massive human force to work hand-in-hand with the technologies…

… to educate, handhold and interact with customers, moderate their listings, manage and arbitrate their disputes…

… as well as lead, audit, train and intelligently accomplish a multitude of other critical tasks that only humans will be able to do for decades to come.


I’m specifically talking about empowr’s success coach team - comprised of nearly 500 professionals across 75 countries – growing at a rate of 75 new professionals per month.

empowr’s global success coach organization…

… and the highly-patented technologies… 

… are being developed together -- piece by piece -- in a coordinated effort…

… with the objective of enabling the empowr platform and the “sharing of everything”.


Because of this unprecedented marriage of technology and human power, empowr is currently best positioned to disrupt the commerce and social networking industries.


3.   Value to customers:

Before I explain this, please examine this statement:

If empowr gets there first, it could become a more valuable company than Amazon and Facebook -- combinedeach of which just last week exceeded a value of $500 billion (U.S. Dollars) for the first time.


What was that?

How can empowr become more valuable than Amazon AND Facebook?


To answer that question for yourself, simply compare empowr’s customer value proposition to that of Amazon’s and Facebook’s:

Amazon’s value to customers: Everything you can think of, delivered in 2 days, for full price
empowr’s value to customers: Everything you can think of, delivered in minutes, for free
Facebook’s value to customers: For free you can communicate, post and share
empowr’s value to customers: You are compensated to communicate, post and share


As anyone can plainly see from the above, what you are busy building truly changes the game (meaning it disrupts) the value that Amazon and Facebook can deliver to their customers…

… just like how Facebook disrupted MySpace’s value proposition to its customers…

… and MySpace disrupted Friendster’s value proposition to its customers…

… and Amazon disrupted the value offered by various sellers to their customers.


It’s becoming more and more evident to any experienced business person that takes a closer look at empowr that…

assuming we move incredibly fast and get there first 

you are building -- in essence -- a better “combined Facebook and Amazon” because of the value this business model can deliver to customers…

 and therefore it is not unreasonable to expect that empowr can be valued by the marketplace more than those two companies combined.


Wait a minute.

Are we saying that empowr has the potential of becoming the first company in the world to be valued at over $1 trillion U.S. dollars?  ($1 trillion dollars = $500B + $500B)


Yes, I wholeheartedly believe that this is absolutely possible…

… and that the power to make it so is completely in the hands of this community…

… if (and only if) we truly put our minds to it and commit to quickly doing what it takes to capture the opportunity.


Now, let’s bring this conversation back to empowr’s marketplace positioning:

If the value of empowr can become so gigantic…

… it stands to follow that empowr will be able to tap the public markets for massive amounts of capital…

… and proceed to quickly use that capital to further accelerate its progress and solidify its position.

More on tapping the public markets in a moment.



But we must increase our speed of progress.

(Also in a moment, we’ll also discuss exactly what that entails)


But first, a question for you:

If empowr does become massively valued by the marketplace, who will that value belong to? 

In other words – and to be blunt -- if we do succeed to even 5% of the amounts discussed above… who will “gets rich” here at empowr?

Your guess please:

Who will own 100% of empowr when it becomes a publicly traded company?

A.  empowr citizens, success coaches and employees?
B.  Powerful investors who risked their capital when they funded empowr?

What is your answer?

Of course, if you guessed A, you are correct.  

empowr is unique in that it continues to be 100% owned by the people that built it – empowr’s citizens, success coaches and employees.


empowr has never taken a single penny from investors…

… an approach that has come with incredible challenges.

Together, we have continued to succeed in keeping this a true and current fact…

… all so that empowr could continue to belong to the people and stay true to its mission.


C.  Your Mission Points and ownership in empowr

As a reminder, your All-time Mission Points determine how stock options might be distributed when empowr becomes a publicly traded company.

The simple concept is the higher your All-time Mission Points, the more options you’ll receive. Go here for a refresher and disclaimers.


By the way, your All-time Mission Points are visible at the top right of your profile and are recalculated at the end of each month.

As promised earlier, it now includes bonus multipliers that earned from April through June.

Simply go to the top of your profile, and click or rollover the Mission Points badge to see your new All-Time Mission Point calculation:

                       Marching forward towards empowr beta


How Mission Points are earned:

·       Every time you provide (sell) something to a fellow empowr citizen, you’re helping to build the empowr economy, so you earn Mission Points.

·       When you invite others to empowr, and they earn Mission Points, you earn Mission Points equal to 50% of the Mission Points they earn during their first 6 months in empowr -- because you’re succeeding at building the empowr economy.

(a     And since the people you invited also earn 50% of the Mission Points of the people they invite, that means that you're earning 25% of all the Mission Points those 2nd level folks below you earned (and so on and so forth down into more levels). That means you can earn a massive amount of Mission Points from inviting people, and teaching them how to earn Mission Points, which includes them inviting their friends.

·       When you are successful at coaching other empowr citizens (by being a success coach) you earn Mission Points (again, because your efforts are helping to build the empowr economy)

·       When you use your outside payment method (PayPal or credit card) to pay for anything in empowr (including any fees and even marketplace purchases) your Mission Points go up with each dollar you spend.  (Why? Because your cash helps to build the empowr economy).

o   This is in addition to receiving 100% matching earnings


Did you catch that last point?

That means that using your PayPal or credit card to pay for things on empowr is now the easiest way to earn 30-day Mission Points and All-time Mission Points...

… and as you’ll see in a moment in this blog post…

… it may turn out to be one of the smartest decisions you ever made for yourself and your future, if you believe that empowr will succeed in accomplishing its mission.


An upcoming (different) blog post will soon give you more details on your Mission Points and how they are calculated.

Stay tuned for that post in the coming days.


D.  empowr intends to become a public company

empowr’s intentions are to bypass (skip) Wall Street and become a publicly traded company via a “direct listing”.


What’s a direct listing?

That’s where the company goes directly to the public markets…

… enabling everyone to buy and sell its shares on the open market…

… bypassing Wall Street and investment banking firms.


You can learn more about Direct Listings by Googling “Direct Listing” it or even via this rumor floating around that Spotify is about to do a Direct Listing.

A direct listing seems near-ideal for empowr, as it is completely consistent with our democratic tradition and time-proven desire to be controlled – and owned -- by everyday people as opposed to rich investors.



When tech companies go public, usually many insiders become millionaires and some even billionaires.

·       At all those tech companies, the “insiders” that become millionaires and billionaires are investors and employees

·       At empowr, the “insiders” are empowr citizens, success coaches and employees


Will empowr make you rich?

If our primary reason for participating in the empowr alpha phase is to get rich, I think we’re approaching it the wrong way.

Our top reason for utilizing empowr should be to help make the world a better place, by creating value for customers.

If we approach it that way, we’ll be much better able to psychologically and emotionally cope with all the issues, growing pains and changes that are always coming our way…

… especially as we continue to build empowr without the big resources that companies like ours typically have at their disposal (since they almost always raise a lot of money from investors).


If we succeed at creating a platform that makes the world a better place and creates value for customers, it is reasonable to expect that the money (wealth) will follow.

However, if we focus primarily on the money, we’re less likely to get it.  Why?

In my experience, people motivated mostly by money don’t have the staying power -- the perseverance and patience – that’s required to stay focused long enough (in a big and complicated project like empowr) until success is achieved.


Because we’re always being tested by a new shiny object – a distraction that offers a quick way to have some fun and/or make some short-term money -- that takes us away from the hard, long and often difficult labor of love a grand mission like this typically requires.


On the other hand, if we’re able to avoid those shiny distractions and maintain our focus on creating a platform that will serve and create value for customers and the world at large…

… we have many times greater chances of creating a highly valuable company and, as a result, wealth for everyone involved.


My advice?

Do you believe in empowr’s long-term vision and what we’re trying to build…

… and in addition, the will-power and ability of the empowr community to get there?


If NO:

We’re sorry about that and we hope to change your mind.

As you meet or speak with success coach after success coach, empowr citizen after citizen, and hear their stories…

… and how long they’ve been working on this platform and why…

.. and hear about many of the challenges we’ve all faced over the years that we were eventually successful at putting behind us…

… you just might decide to change your mind.

And, if YES
(meaning you DO believe in empowr’s vision and community’s ability to get there): 

Then, if I were you, I would work hard to get my hands on as many Mission Points as possible

 as it continues to be one of our greatest desires to see the many thousands of empowr citizens, success coaches and employees…

… that have worked on this project for months or even years…

… and even -- in a growing number of cases – for well over a decade now…

… it is everyone’s hope that you and they will generate millions of dollars in personal wealth because of that incredible hard work, selflessness, patience and perseverance.


I can tell you with near-zero hesitation that the first thing most of these amazing people are planning on doing with their wealth …

… is to find even more ways to help the people they love

… in addition to helping many others that are less fortunate than themselves.


The bottom line is that:

·       If we don’t succeed at getting there first, no wealth will be created at empowr for anyone.

·       And if we do succeed, you won’t see just one person or just a few people getting massively wealthy (like what you typically see in tech companies). 

o   Instead, you’ll probably see a community of thousands of people becoming wealthy – and those will be the empowr citizens and success coaches that earned the most All-time Mission Points.


Summary of impact

The enablement of Everything, Fast and Free could be the single most impactful event that could reverse the tide on the climate crisis, as well as on poverty and inequality on a global basis.

It will even deliver opportunity, hope and influence to millions of people…

… folks that would otherwise lack the purpose and sense of dignity that comes from meaningful work, as technology wipes out jobs “en masse”.

And it may even be the last great hope for democracy

… helping to make it so that we won’t need to spend another century and millions of lives earning back the democratic institutions that are eroding right before our eyes.

(I do believe that many of our friends from Eastern Europe know exactly what we’re talking about here)


Everything, Fast and Free has the almost unbelievable potential to serve great value to millions of people as individuals, as well as to humanity as a whole.


Therefore, I believe Everything, Fast and Free is an outcome that’s worth pursuing with everything we have.

On behalf of the team here at empowr, I can continue to promise you that we will continue to sacrifice anything and everything we have to get there.

That’s how much we believe in the importance of the future that we have discussed.



And finally, as if we needed another reason to push hard to make this vision a reality…

… it just so happens that Everything, Fast and Free has the potential of creating thousands of millionaires out of our well-meaning and deserving success coaches, citizens and employees…

… the people that are giving this effort, in many cases, virtually everything they’ve got to give.


And thankfully, because of the community’s hard work, intelligence and perseverance, we are now closer than ever – we now have nearly everything it takes -- to bring that future to life.


I personally believe this is all going to happen very quickly…

… relative to how long it has taken us to get to where we are now…

… if we put our heads together and agree to tackle – HEAD ON -- the next challenge standing in our path.


E.   The next challenge 

Like all worthy accomplishments, the realization of our mission has had many challenges.


As we look forward to our next challenge, I believe that we can proceed with confidence that – yet again -- we will succeed…

… with that confidence logically stemming from having witnessed together first-hand…

 the quantity of seemingly impossible challenges we’ve already faced…

… and successfully overcome.


On that note, let’s discuss the next challenge. We’ll need your ideas on how to solve it.



As you know, empowr is unique in its refusal to take even a single penny from the investment community.

Of course that means that every penny empowr spends on anything must come from revenues.


Over the years, together we developed several revenue streams that have helped pay the bills.

One of our largest revenue streams became the ad platform fees paid by citizens.

The concern with this revenue stream is its growing nature, in that its monthly costs keep growing for citizens.  

Most new citizens enjoy the earnings but some don't necessarily realize the cost.


As we move forward and look to open up the platform beyond “alpha” citizens (people like you that have “early adopter” mindsets) …

… and look to attract and serve millions of new “beta” citizens…

… we’ll need to offer a more simplified product that’s easier for ALL new citizens to grasp and budget for…

… so that the monthly cost of any aspect of the platform is easier to understand and 100% predictable …

  making it therefore much more difficult for any customer to ever have different expectations or ever be surprised by a charge.


So how do we do that?

What changes would be required to ensure that no one can ever be surprised by a charge?


One answer appears to be straightforward:

Simply block future citizens from utilizing ad credits -- for now:

In that manner, new citizens cannot boost or use managed ad campaigns or ad credits.

And therefore, they can never incur an ad platform fee.

·       Yes, unfortunately that would also mean they won’t benefit from the earnings and profits that come from boosting and ad campaigns.

·       But it also means that they cannot ever be charged in a way that they cannot predict in advance.

Then, over time, we can design and launch another version of this product, that’s easier to understand and that includes a weekly or monthly spending cap (budget).


By the way, another product where a citizen’s outside costs can grow, is their power user subscription fees.

By installing a monthly budget feature into the power user settings, we can stop people from spending more than they choose to, using their outside payment source:

                  Marching forward towards empowr beta



By blocking use of the ad platform for new citizens…

… and by giving everyone a monthly budget control for power user fees as shown above…

… we can be assured that citizens won’t be confused by that product and will never be surprised by an ad platform fee or power user fee that can grow monthly.

Problem solved.


Yes. Problem solved. But wait...

Did we just create a new problem?

By fully cutting out ad credit and power user outside revenue from all new citizens, we are cutting out two large revenue sources for empowr which, in turn, will cut into empowr’s ability to pay for anything and everything.

Therefore, to be able to simplify the platform and ensure “no surprises”, we’ll need a new revenue source to take their place.


And we’ll need that source fast, so we don’t miss a beat.

As discussed, if we are to capitalize on this opportunity, we must move quickly and get there first.


To summarize the challenge, I believe we need to:

A.   Effective immediately, block all new citizens from using ad credits, as well as paying for power user subscriptions using their outside payment source.

Again, yes, they won’t get the benefits of ad credits…

… and they also won’t be able to get 100% matching earnings unless they visit their power user settings and enter something greater than $0.00 into the budget box.

But they also will never be surprised by a charge that can grow because its calculated based on usage.

B.    Simultaneously, we need to launch a replacement revenue model that is easy to understand, brings citizens great value, and has costs got citizens that are 100% predictable.


F.  Potential solution

We need your ideas quickly

Rather than just show up with the problem, and look to you for the solution, I’ve asked the empowr team to come up with a framework that the community can operate within to share their best ideas.


Our initial thoughts

We need a new, highly predictable revenue source (meaning its cost won’t grow for citizens).

First, let’s change the name of the “Earning Options” (which are currently called things like “Bronze, Silver, Gold and Platinum)…

… to “Mission Roles”…

… and let’s name each role as follows:

Mission Volunteer
Mission Supporter
Mission Ambassador
Mission Visionary


Then, let’s add new and powerful capabilities to these options (roles).

We need the community’s best ideas on what features and capabilities should be part of these new roles.

Based on those ideas, in the coming weeks and months, let’s load up the new roles with as many powerful features as you can dream up.


Four (4) initial ideas to get the conversation started:


1.   Each higher role will be able to earn more and spend more

These roles would earn more from their posts and be able to spend more in the marketplace.

Simple, right?


2.   Highly elevated mission wheel frequency and amounts

Let’s have the mission wheel show up much more frequently for these roles when they hit their Daily Goals, so they have more chances to win cash, shopping sprees and earnings.

It would be a lot more fun and rewarding to see the wheel more frequently.


In addition to increased frequency, let’s ensure that the cash and prize amounts shown on the wheel are larger. 

Much larger.

For Mission Supporter citizens, we suggest 2 times larger (double!) the lowest level -- which is Mission Volunteer.

And for Mission Ambassador, 3 times larger (triple!) cash and prizes.

And Mission Visionary, 4 times larger.


As a reminder, your 30-day mission points are how the prize amounts on the wheel are determined.

Therefore, this would mean that, for the same mission points, Visionaries would get 4 times more cash, shopping sprees and other prizes from each spin of the wheel…

… however, since the wheel would also show up more often for Visionaries, the difference between Visionary and the lowest level (Volunteer) would end up being much more dramatic than that.

As you can see, this idea might make it a no-brainer for everyone to become Visionary if they can – as the cost of Visionary might easily help it pay for itself.


3.   Higher mission roles move many times faster and accomplish a lot more

Are you ready for this?

Let’s make it super-easy for each higher role to build their circle of trust.

Imagine it never taking more than 6 shares from you, to close a loop with someone else, if you’re a Supporter.

That would mean you can enlarge your circle of trust many times faster with the same amount of time and shares (your “Likes”) …

… bringing many times more people back to your profile to help you earn.


In other words, it currently may take someone 10, 20, 30 or 50 -- or more shares to close the loop with you.

But if you’re a Mission Supporter, you’d be able to reciprocate almost instantly (with a maximum of only 6 shares)…

… which instantly puts the ball back in their court…

… for them to come back to your profile again – and help you earn.


And if you’re an Ambassador, let’s make it a max limit of 5 shares to close a loop.

And Visionaries would be able to close loops with only 4 shares maximum – allowing them to bring many times more people to their profiles than Volunteers.


As you can see, with these new roles, empowr citizens would be able to:

1.     do what they’re trying to do (close loops) with much greater ease and speed

2.     build much larger networks (their circle of trust) in the same amount of time as before

3.     bring back many times more people to their profiles, to help them earn

4.     increase their earnings and profits much more easily, and

5.     traverse up the power levels much more quickly

On top of that, they’ll be guaranteed many times larger cash outs and prizes.



4.  Targeted advertising

Based on your role, you’ll be guaranteed targeted ads – to further promote your listings and postings.

Imagine that Mission Supporters will receive 5,000 ads per month.

Mission Ambassadors will receive 10,000 ads per month.

And Mission Visionaries will receive 15,000 ads per month.

                 Marching forward towards empowr beta


These ads will be auto-generated by your listings and postings at the very moment your success coach approves your listings…

… so you don’t need to lift a finger to design or launch the ads…

… and the ads will be geo (location) targeted at the people in your circle of trust.


OK, so how would Mission Roles generate revenue for empowr?

The idea is for citizens to pay a fixed monthly price for any option, so there would never be a surprise, as follows:

Volunteer:            free
Supporter:           $9.99/mo.
Ambassador:       $19.99/mo.
Visionary:            $29.99/mo.


Two things to consider when thinking about price:

1.  The higher the revenue from this new revenue source, the more cash can be paid out to empowr citizens of course.  

Remember that empowr keeps no profits – it all goes back to citizens – a lot of it via the mission wheel.

2.  And the higher empowr’s revenues, the sooner empowr can get to the public markets and the higher empowr share prices will go, of course – so everyone benefits from more revenues.


Your thoughts, please.

To focus the conversation, here are some questions:

1.     Do you agree that to get to accomplish our mission, it is time to evolve our platform by simplifying and making the platform easier to understand for ALL new citizens as they join…

 including a new requirement that no product’s charges should ever grow, under any circumstances, so there cannot exist the possibility for a charge that surprises anyone?

2.     Do you like the new Mission Roles?

a.     If so, what feature ideas do you have that we can include in each of the new roles?

b.     What do you think about the monthly prices?


One more thing:

As a special THANK YOU to the citizens that came first to empowr or chose to work the hardest and contribute the most to the empowr mission, we are suggesting that we launch another role, and call it Mission Pioneer.

Details on Mission Pioneer:

1.     Earn more from posts than all the other earlier roles

2.     See the mission wheel more often

3.     Wheel cash and prizes 5 times larger than Volunteer

4.     Build circle of trust even quicker by closing loops with a maximum of 3 shares

5.     Price it at $49.99/mo to help pay for the 5 times larger cash and prizes

6.     Pioneers receive 40,000 ads per month

Purchase of Pioneer limited by All-time Mission Points

Given the huge difference between what Pioneer receives and the lower level roles, we suggest that this role should only be available to empowr citizens that have previously achieved 5,000 or more All-time Mission Points.



And finally, while we’re at it…

Let’s launch one final mission role, for the benefit of our longest and hardest working citizens that have given the absolute most to the empowr mission.

Naturally, we’ll call these incredible souls Mission Founders.

Details on Mission Founders:

1.     Earn more from posts than all the earlier options

2.     See the mission wheel more often

3.     Wheel cash and prizes 10 times larger than Mission Volunteer

4.     Build circle of trust at hyper speeds by closing loops with a maximum of 2 shares

5.     Price it at $99.99/mo. to help pay for the 10 times larger cash and prizes

6.     Founders receive 100,000 ads per month

Founder limitation

Like the Pioneer role, unfortunately we will not be able to offer the Founder role to most people. It will be limited to citizens that have previously achieved at least 10,000 All-time Mission Points.


3 month free of any Mission Role

We suggest that the community should offer three (3) months free to anyone that takes on ANY mission role and pays the annual rate upfront within the next two weeks (up to August 31).


F.   The Mission Goal

I believe that the time has come for this community to set a measurable and transparent goal for what needs to happen…


… for us to complete the Open Alpha testing phase…


launch empowr Beta


… and begin the process of moving towards becoming a publicly listed company


… so that empowr citizens, success coaches and employees can convert their Mission Points into empowr stock options…


… so you can have access to cash whenever you need it.


As importantly, becoming a public company will mean that empowr, the corporation, will be able to tap the public markets to raise millions -- and eventually billions -- of dollars directly from citizens around the world…


… people that believe in the empowr mission and wish to help it – while helping themselves – by investing in it (buying its shares on the open market).


Bringing in millions and then billions of dollars into empowr will, in turn, mean that empowr will be able to hire many more engineers and employees…


… so it can improve its products and services for you much more quickly…


… and rapidly bring you all the features and reliability you deserve and have been waiting for.


It should go without saying that bringing in large sums of capital into empowr by becoming a public company…


… should also translate to higher earnings, profits and cash outs for empowr citizens.


And finally, and most importantly, it would mean elevated chances of success…


… at accomplishing our mission


… and bringing all the desired benefits to our planet and its people. 


Setting the Mission Goal

Very soon after you share your thoughts below…


… so we have all the community’s best ideas gathered and analyzed…


… together we will set and announce the Mission Goal so that everyone can work together to achieve it. 


As so many of you know very well, whenever we have set a goal together and put our minds to it, we have eventually always accomplished it.

By hitting the Mission Goal that we will set together, it will mean that we will have reached a level of customer satisfaction with our platform’s features, capabilities and policies…


… and will have therefore have achieved a level of maturity that should enable the company to move forward with a Direct Listing.


Let’s go through this with our eyes wide open

To be clear, it’s not easy for any company and community to rip out and replace two of its core revenue streams virtually overnight.


Many smart people would call that an impossible challenge.

But those people don’t know you.

They don’t know what we’re capable of.

And they simply don't understand our commitment to creating the future a better future for everyone.


Despite the size and scope of this challenge, I am confident we will pull it off.


But, I am also quite sure that:

·       There will be issues

·       There will be pain

·       There will be frustrations

·       There will be delays

·       But -- as we always do -- we will get through this


There’s no time to lose

I hope you agree that, to get to the next level in our evolution as a company, we need to commit to paying this price and make this investment – before it’s too late – and so I don’t believe it’s wise to wait much longer. 


And yes (and apologies for being repetitive) upon making these changes, in the short term there may be some pain…

… but in the medium and long term – it will surely result in even higher levels of customer happiness…

… with empowr becoming even more of a platform that everyone can be proud of…

… and more happily invite their friends to -- knowing their friends will never be confused or surprised by a charge…

… a platform that everyone can depend on to improve their lives.


empowr employees are putting their money where their mouth is

To enable this immediate move, ALL empowr employees have voted to cut their salaries to the minimum wage allowable by law -- effective immediately and for the foreseeable future.

Our objectives are to ensure that if there are any reductions in revenues as a result of the above moves, that available cash can go out to our citizens and success coaches first and quickly.



We’re moving fast.

As I write this, empowr engineering is telling me that they are almost ready to launch the first version of the Mission Roles – and then move on to work on your best ideas to put into the next version.

Update:  The new mission roles are now live!

Try it for yourself to see how much fun it is to close all loops with just a few shares…

… and how quickly you can build a larger circle of trust – along with all the other benefits including the mission wheel with much larger frequency and prizes.


Note: A few days ago, the engineers launched a temporary role to gain some test data…

The temporary role was code-named Diamond – allowing the bravest of you to experiment with it.

·       If you had subscribed to Diamond, you’re now a Mission Visionary.

·       Old Gold accounts are now Mission Ambassadors.

·       Those with Silver accounts are now Mission Supporters.

·       Old Bronze accounts are now Mission Volunteers

·       Old Platinum accounts remain Platinum even though the option will no longer exist for anyone to sign up for or switch to. Given the huge new benefits the new roles bring, I imagine you’ll want to get as high a role as you can, but of course that depends on how many All-time mission points you have achieved.


In the coming days, Mission Supporters and higher roles will start noticing the mission wheel showing up more often (upon hitting their Daily Goals) …

… with the numbers on the wheel also starting to grow nicely (which of course are based on each citizen’s 30-day mission points and the Mission Role they chose).



By simplifying the empowr platform…

… including the immediate removal of the ability for new citizens to utilize ad credits until a next version of the product can be introduced…


… we can now invite our friends and family members with confidence…

… knowing that they won’t get confused by the platform or ever be surprised by a charge on their credit card or PayPal.


As a result, we will be much better positioned to grow, serve and delight everyone – many, many times more customers.

And, therefore, empowr will much more likely to successfully exploit its first-mover advantage and the network effect…

….  to capitalize on the opportunities that lie before us…

… opportunities to do good for the people of the world…

… in addition to our families and loved ones.


To enables these moves, we are launching new “Mission Roles”, which will not only reward citizens based on their contributions as measured by their 30-day mission points…

… but also, based on their past contributions (as measured by their All-time mission points).

And finally, make no mistake -- because of these new revenue streams, we will now be able to deliver more value to the people that can only afford to use the empowr platform as (totally free) Mission Volunteers.


As always…

Thanks for this opportunity to work with you on this mission...

… and for your support and ideas every time we need to make some tough decisions.


We’re all looking forward to your thoughts and ideas…

… followed by setting the Mission Goal…

… and moving forward as rapidly as we possibly can. 


So, what ideas do you have? What else can we add to these new mission roles?

As you think about new ideas, a quick reminder of the objectives:

1.  Provide great value to empowr citizens
2.  Enable us to immediately terminate the use of ad credits or payment by new citizens – to block any chance whatsoever that a new citizen will ever be confused or surprised by a charge
3.  Bring in new revenue to offset the loss of ad platform fees, so we don’t miss a beat as we look to accelerate down our path to becoming a publicly traded company
4.  Communicate the community’s gratitude (with more than just words) to those that have done the most, for the longest, for the empowr mission, while also giving everyone else a chance to achieve the same benefits


Yours truly,


PS: As a courtesy to my readers, I will be deleting any and all comments that do not specifically relate to the topic of this blog post - which is to discuss the new mission roles and obtain ideas relating to those ideas.

Yes, that means even your amazing comment about this topic or that topic will be deleted if it is off topic. Thanks for your undestanding and if you have other important topics to discuss, please don't hesitate to post your own blog post on that topic.


As some of you may be aware, by using the latest versions of Google Chrome, Internet Explorer and Microsoft Edge your empowr experience is hyper-optimized (approximately 5 to 7 times faster than on other browsers).


For those of you that use Chrome, to have your empowr pages load with hyper speed, you now need to update your settings.

Simply follow these steps:

1)      Input this URL into Chrome: chrome://flags/#enable-nostate-prefetch

New hyper-speed settings for Chrome users 


2)      In the "No-State Prefetch" section that appears, expand the drop-down and pick "Enabled Prerender"

New hyper-speed settings for Chrome users



3)      A restart notification will appear at the bottom of the page.  Click the "Relaunch Now" button to restart Chrome and have the changes take effect immediately

 New hyper-speed settings for Chrome users



And that’s it - enjoy! Smile

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