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EMPOWR HOUR YOUTUBE - LIVE STREAM - EPISODE 043

STARTING AT: 8:30am PDT (3:30pm UTC) 

EMPOWR HOUR YOUTUBE - LIVE STREAM - EPISODE 043

 

Tune in this Friday, April 12th, 2019 | 8:30am PDT (3:30pm UTC) 

https://www.youtube.com/c/EmpowrOfficial/live

 

 

 

Visit us on all of our social channels:
Twitter: 
https://twitter.com/EmpowrOfficial
Facebook: 
https://www.facebook.com/empowrofficial/
LinkedIn: 
https://www.linkedin.com/company/3011860
YouTube: 
https://www.youtube.com/user/empowrcorp
Reddit: 
https://www.reddit.com/user/empowr_official/
Telegram: 
https://t.me/joinchat/HSki9RFxH1fMpy4CESIfbw
Medium: 
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Discord App: 
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BitcoinTalk: 
https://bitcointalk.org/index.php?topic=3170283.new#new

Marketing, elevated cash outs and shopping, and more

Hi everyone,

A few days ago, we discussed that we’re now on our way to wrapping up our Alpha phase and preparing for our Beta launch on August 5th, 2019.

As a reminder, as we prepare for our Beta launch, we are:

1.   Wrapping up efforts to cut computer hardware and infrastructure costs

2.   Increasing the size and capability of our product and engineering team, so that we can fix all remaining issues and bugs, and deliver any final features you have requested

3.  Identifying our initial target market, demographics, marketing messages and vehicles

Today, let’s give you another update on the above plus a couple other topics.

 

1.  Testing your and other marketing ideas

As always, in that last discussion you provided a lot of great ideas in regards to marketing, providing your thoughts and ideas about which type of people you believe we should focus our marketing on first.

We will be actively testing a number of marketing messages to those different groups of people, comparing the engagement level of the different types of people we attract to the site.

So, don’t be confused if you see some citizens around the site that are talking about our platform using product names such as GrandPower (for senior citizens), MomPower (for stay-at-home moms), student power, teenpower, music power, university power, college power, social power, sports power, work power, and nearly 40 other target markets and names.

We are simply testing different messages, ads and ad click rates, registration rates and engagement rates, and then talking to the users that signed up for their thoughts and opinions. Most if not all of the names or markets we’re experimenting with will not end up being something we’ll continue with, but we need the data and statistics from all of them to be able to complete the process successfully.

We expect to identify our initial markets by early to mid-June. After that, we’ll discuss and vote on product names, assuming the final marketing approach(es) require a vertical product identity and brand (such as Mom Power) which they simply may not.

 

2.  Guides

One of the suggestions that keeps coming up, is that when we move to Beta, to change the name (title) of ‘Success Coach’ to ‘Guide’.

People say that ‘Success Coach’ title sounds too heavy, especially for a new citizen that may not be emotionally ready to commit to having a ‘coach’.  

They say a word like ‘Guide’ sounds lighter on the commitment side, and perhaps also is a more accurate description of a lot of what our Success Coaches currently do in their day to day activities.

Please let us know your thoughts.

 

3.  Friends sign-up functionality and reward

You asked for the $20 reward to be provided to you again, for when someone uses your profile URL to visit the site and then signs up.

It has been fixed and you should now earn $20 as soon as someone signs up.

And when your friend signs up, they earn $40.  So your invitation to them is like basically sending them $40.

 

4.  Larger cash outs and shopping

In our last discussion, I suggested that we should find a way to reward our best citizens for all their hard work that got us to this moment – as we now have our Beta launch within our sights.

Together, we’ll keep thinking about this, but starting tomorrow, you will notice that your ability to cash out, and go shopping, will be many times greater.

Of course pay close attention to your balance page, where we show all your cash advance and shopping gauges.

Starting tomorrow, your cash outs should be much greater if 1) you’re selling, 2) trading coins, and/or 3) hitting daily goals.

Those of you that have been doing those things, sometime tomorrow should notice that your cash outs and shopping abilities have increased significantly.

If your cash outs and shopping have not increased significantly by tomorrow afternoon, it’s because you haven’t been doing much of those things. Simply get busy hitting goals, trading coins and/or selling things, and watch what happens.

The very best case scenario is when you have done lots of all three (3) of those things: Selling, trading coins and hitting daily goals.

Why?

Because the effect of those things are multiplicative, meaning you’ll earn MUCH more if you’re doing 2 of them; and MUCH, MUCH, MUCH more if you’re doing all 3 of those things (selling, trading and hitting daily goals).

And of course cash outs and shopping can be even larger based on your mission role easily paying for itself and then some. 

 

5.  Time for a new coin

We will be launching a new coin soon – EMPRG (empowr green). 

As before, you’ll be able to swap your old coins for new coins after the coin launch. Will provide full details on that soon.

For a full understanding on our cryptocurrency strategy including why we do ‘coin swaps’, read What’s up with the empowr coin?  

 

6.  Making trading easier

I mentioned in the last discussion that we’re working on a trading widget to make trading easier. Thanks for your comments on that topic; we cannot wait to have this working for you.

In addition, tomorrow you should notice that it just got easier to get your trading bar to 100%  – for some of you up to 10 times easier.

That means it will take less trading to get all the benefits of having a full (100%) bar – which now includes larger cash outs as a reward for simply hitting your daily goals.

Along with cash outs for hitting your daily goals, you’ll get much more shopping power if your trading bar is full.

Therefore, making it much easier to get your trading bar to 100% means it will now be a lot easier to cash out -- and shop -- a lot more.

 

Tomorrow, when all the new settings kick in, let us know what you think.

Sincerely,
JC

EMPOWR HOUR YOUTUBE - LIVE STREAM - EPISODE 042

STARTING AT: 8:30am PDT (3:30pm UTC) 

EMPOWR HOUR YOUTUBE - LIVE STREAM - EPISODE 042

 

Tune in this Friday, April 5th, 2019 | 8:30am PDT (3:30pm UTC) 

https://www.youtube.com/c/EmpowrOfficial/live

 

 

 

Visit us on all of our social channels:
Twitter: 
https://twitter.com/EmpowrOfficial
Facebook: 
https://www.facebook.com/empowrofficial/
LinkedIn: 
https://www.linkedin.com/company/3011860
YouTube: 
https://www.youtube.com/user/empowrcorp
Reddit: 
https://www.reddit.com/user/empowr_official/
Telegram: 
https://t.me/joinchat/HSki9RFxH1fMpy4CESIfbw
Medium: 
https://medium.com/@empowr_official
Discord App: 
https://discord.gg/YXTmpHt
BitcoinTalk: 
https://bitcointalk.org/index.php?topic=3170283.new#new

Update on empowr strategy and progress

Hello everyone,  

It’s been a while since you and I have spoken, although our President Brian has been posting periodically and consistently holding weekly video live streams to ensure everyone stays up to date.

A lot has been happening back here in our offices in San Diego, California – so I wanted to give you a brief update.

As you may know, much of our attention as a community and company in the last year, has focused on incorporating cryptocurrency in to our offerings, and it took a few steps to evolve at our ‘final destination’ with our coin strategy, which we called MAAS – for Mass Adoption And Stable.

For our newest members, that means that when you earn and use the coin in the empowr economy, while your funds are in the economy, it remains stable in that its value won’t go up or down (it’s tied to the value of your local currency such as U.S. Dollars, Euros or British Pounds).

However, when you cash out your coins and take them out of the empowr economy, its value is allowed to appreciate or depreciate.

For a look at our latest cryptocurrency strategy and approach, you can read this post.

After our engineers accomplished nearly everything that required to enable that MAAS approach, it has become clear that our major innovation period is now behind us.

That means we must prepare to move from our Alpha phase to our Beta phase, and open up the platform so that people from all over the world can experience everything that this community has been able to bring together.


Moving to Beta

We are now rushing to launch our Beta product on August 5th, 2019.

There are 3 big things that we need to accomplish before that, and everyone has been quietly but rapidly working on those three things:


1.  Cutting our computer hardware infrastructure cost

Soon, when we go into Beta and start our marketing efforts, we expect our consumption of computer servers to rise very significantly.

When that moment arrives, it will be too late for our engineers to do everything required to significantly reduce these costs.

Therefore, as you might remember from our earlier posts, over the last 90 days most of our engineering time has been spent on reducing our server costs, in preparation for growth.

And while major parts of the process are now complete, we’re still not 100% there. There is about 10% of the work remaining.

For example, you may have noticed that you’re not receiving many emails from empowr. Once the work is complete, you will be receiving emails again.

The part that you likely will not notice is, that as a result of all this work, the cost of hosting our product has already dropped by about 66%, meaning that – as we go forward -- we will be able to support three (3) times more citizens for what our computer hardware infrastructure was costing us last year.

This is very important because empowr continues to not take any funds from profit-seeking investors so that it can stay true to its mission, ensuring it always answers to community, not Wall Street investors.

We expect the remaining 10% of work to be completed by the end of April, especially because we have asked our engineers to be simultaneously working on other items that the community has been waiting for, for a long time.

There may be some site downtime. If so, we will always do our best to let you know ahead of time.

Along with cutting costs, we have been very, very busy preparing ourselves to do more for you, as we’ll discuss next.

 

2.  Building up our engineering capabilities

The second thing that everyone at empowr has been spending a significant amount of time and resources on, has been finding, interviewing and hiring engineers.

As you may know, highly skilled software engineers are in short supply globally.  Therefore, we have prioritized this effort so that, before our Beta launch, we will be able to focus a lot more engineers on:

A) Fixing any and all bug and issues that our Alpha community have reported

B) Redesigning the product so that it is easier to navigate and use when we go into Beta

C) Rebuilding our mobile apps from scratch so they are fantastic

 D) Ensuring all our products operate faster so citizens can accomplish what they are trying to do much more quickly

E) Ensuring all our products are available in nearly all local languages

 F) Ensuring any remaining features that have been requested by our citizens have been developed, including the local merchant, app developer and transport platforms.

I am happy to report that we have opened a new engineering office so we can have access to a whole new pool of engineering talent, and just this month have already added six (6) engineering team members to the staff, with two of the engineers starting this Monday (April 1).

Our newest engineer have already been fixing bugs and issues with the marketplace and with the coin trading bonus that you’ve reported.

Our new engineers have also started building the Wanted Listings feature that will be a game-changer for the marketplace – helping to make Unpaid Items a thing of the past for sellers, ensuring buyers ALWAYS find what they want to buy, and allowing sellers to generate virtually guaranteed profits without ever needing to invest time into creating new marketplace listings or guessing what buyers might want. 

The engineers that start next week will get focused on completing the Local Merchant platform, so that success coaches can start bringing in their local merchants into the platform (and earning 10% from every sale the merchant has within the platform).

Then, they will be updating and completing the Sharing system, the empowr Transport features, and the App Developer platform that will allow developers to bring a lot of new earning opportunities to the platform.

And finally, our engineers have already built a Coin Trading Widget that aims to greatly simplify trading, by making it so our citizens never need to learn how to use the currency exchange, and can simply buy and sell coins from a much simpler interface that takes care of everything for them. We are just waiting for testing resources to become available, so we can ensure the widget is working as intended, before releasing it.

Going forward, we are expecting to add 1 or 2 additional new engineers to the staff weekly. As that happens, you will begin to see many of the bugs and issues that you’ve been living with, getting fixed much faster; and the missing features you’ve been wanting, finally coming to you.

With only 4 months remaining until the Beta launch date (August 5, 2019), we are rushing to find, interview and hire dozens of qualified engineers so that we can get everything on the list accomplished on time.

After our computer infrastructure costs are under control, and our larger engineering team has had time to take our product to where we all want it to be (the Beta version), it will be time to open up our marketing efforts so we can bring in millions of new empowr citizens.

 

3.  Preparing for marketing

Before we give you an update on our marketing process, let me take a moment to discuss why we need marketing and how everyone will benefit.

By ‘marketing’ we mean the process of bringing in lots of new citizens into the platform. When that happens, the user experience will improve significantly. For example:

When we bring in a lot of new citizens, our marketplace will have a lot more things available to purchase with your earnings.

Features like Sharing products (instead of selling/buying) and Transport will become a reality when there are more active citizens in your geographic area.

With more citizens, there will be a much higher level of trading volume for our coins, which helps the price of the coin stabilize on the market.

With a lot more citizens in empowr, there will be more people that share your interests, and so you’ll have a chance to meet more interesting people that you’ll enjoy chatting and interacting with daily.

With more citizens locally, it will make a lot more sense to bring in local merchants.

I hope you can see that, overall, the empowr experience will be much more interesting, and more lucrative, when there are many more citizens in empowr.

 

So, what do we need to do, to prepare for marketing and bringing in a lot more citizens?

Before we get going, we must ask ourselves which type of people we should go after first with our marketing. What group of people would most benefit from our product?

Most marketing experts will say that answering that question correctly is critical to the success of any organization that’s ready to grow.

The reason for that is, like virtually all other organizations, empowr has a limited marketing budget, so if we can first attract the group(s) of people that will be most likely to enjoy our offerings, and therefore the most likely to tell their friends about empowr, well, then that extra amount of new citizens arriving (for free) through word-of-mouth can make all the difference between reaching a critical mass of usership with a limited marketing budget, or not.

So, should the first group be younger people (that are more likely to spend time in social media) or should it be older people (that may be more likely to have more time to spend)?

Or, should the first group be stay-at-home moms who could use some extra income from the comfort of their own homes, or should we first target working people who might be looking to augment their current income?

Or, maybe we should focus our marketing resources geographically, because the cost of marketing is much less in some areas vs. others – enabling us to bring in 2, 3 or even 4 people for the same cost as bringing in 1 person from other geographic locations.

With the marketing mechanisms that are available today, we are able to focus our marketing budget on people based on gender, location, income level, education level and many other criteria such as hobbies, recent activities and even political beliefs. There are literally hundreds of ways that audiences can be segmented and targeted, so getting this right is a complex challenge.

The first step of this process is to narrow down the potential audiences to a much smaller and manageable number.

The second step is to test reaching this smaller number of audiences, with unique marketing media, tools and messages that are tailored to each audience.

After the results are in from the second step, and we know which audiences (and media, tools and messages) were most successful at not just attracting new citizens at the best cost, but that those citizens actually remained most engaged in the days and weeks that followed their registration, we’ll be able to say, with much more confidence that:

We should first reach out to audience 1 (for example, stay-at-home moms) then audience 2 (say, red headed people with green eyes) and then audience 3 (perhaps people that like science fiction movies and love dogs) and so on and so forth.

Once we have that knowledge and have much more confidence in exactly who our marketing should be targeting, we can then spend more time developing and testing even better marketing messages and finding even better ways and media to reach that audience.

And finally, as we look to make these decisions, we should also keep in mind what our strongest asset is:

As you know, we have a strong community of long-term citizens, including hundreds of success coaches, that know the platform intimately.

Our final marketing audience and approach should, in some way, take into consideration this fact – and allow our strongest asset a way to contribute – and benefit – from our growth plans.

For example, instead of simply spending a lot of money buying advertising on, say, Google or Facebook (where none of that money goes directly to our community, and our strongest asset is not being utilized in any way) we should think of marketing approaches that enable our long-term citizens to contribute to and benefit from the final marketing plan and expenditures.

It would be a real loss – perhaps even a failure -- if our final marketing strategy, plans and approach did not take into consideration our strongest asset (you, our community members) and give you a concrete way to benefit from and contribute to the effort.

We are now actively working through this process. In fact, now is the perfect time to ask our current Alpha users (you) for your ideas.

Using the comments below, would you kindly share any thoughts you may have in regards to who (what groups of people) you think our marketing should focus on first, second, third, etc.?

What ideas do you have in regard to our marketing strategy and approaches?

We are very excited to hear your thoughts, to ensure we’re using our collective intelligence to arrive at the best conclusions and decisions.

In the coming weeks, together we must solidify our marketing strategy, which includes:

A) identifying the first group of people – the people most likely to benefit and share positive word-of-mouth about our platform

B) creating and testing our marketing messaging – for example, the look and feel of ads, and branding elements

C) testing the different marketing channels, media and vehicles, so that we know which are the most effective, and what it will cost to reach and bring in our desired audience

Very soon, our product will be much better than it is now (as a result of our much larger engineering team)...

... and our community will be full of many new citizens, who will be able to benefit from all the things that we have all been working on for so many years.

Those of you that have been here for many years:

Just imagine the amazing experience all those new citizens will have, as they will never have to deal with all the things you’ve had to deal with in years gone by.

For example, they never will have known the platform when many features were missing, or the strategy was still changing and evolving by the month, or when the product had many times more bugs than it soon will have.

Before we launch our Beta product on August 5th, we will need to come up with a really nice way of thanking our Alpha citizens that have worked so hard to bring it all together. Of course we’re open to ideas in this area, so please send those ideas too, when you think of them.


Summary

Together, over a long period of time, we have innovated, tried, failed, and tried again and again until, one after another, we’ve arrived at solutions that bring together all the puzzle pieces required to make an economy come to life.

As a result, we have just about everything needed to make our mission successful, and deliver to every corner of the world an economy that can help anyone lift themselves and their families out of poverty.

And we’ve accomplished that without taking a single penny from any profit-seeking investors.

That means we’ll never have to be secretly thinking about and executing on plans to extract more and more profits out of the platform, for the benefit of only a tiny number of contributors to our ecosystem (investors)...

... like every other tech platform is doing including Facebook, Amazon, Google, Microsoft, Twitter, Snapchat, Instagram, WhatsApp and virtually every single platform you can think of.

Now, we must ensure that the cost of delivering our platform to the world doesn’t pose a significant issue for us – and we’re about 90% complete with that process.

And, we must ensure that our platform and product will soon do everything you want it to (and nothing that you don’t want it to) which simply requires more engineers – and we’re finally making consistent progress on that front.

And finally, we must ensure that, when our product is ready for Beta, our growth and marketing plans are well thought-out, tested and capable of delivering the news to the world that now, finally, a digital economy exists that welcomes people from all walks of lives, and has as its primary objective their well-being as opposed to that of the Silicon Valley and Wall Street investor classes that are already doing quite fine.

Our final marketing approach must take into consideration our strongest asset, which is the strength of our community.

As these 3 big things continue to come together, we’ll make sure that the future is especially bright for everyone that has invested so much of their blood, sweat and tears into this platform and movement. We must and will come up with new and concrete ways to thank and, more importantly, reward all the people that have given so much to this massive effort.

I thank you for their continued belief and faith.

Any questions or ideas? Please share them!

Your truly,

JC

PS: As always, we will delete all comments that are unrelated to the topic of this blog post and/or are private or account questions that should be directed to your personal success coach.

EMPOWR HOUR YOUTUBE - LIVE STREAM - EPISODE 041

STARTING AT: 8:30am PDT (3:30pm UTC) 

EMPOWR HOUR YOUTUBE - LIVE STREAM - EPISODE 041

 

Tune in this Friday, March 29th, 2019 | 8:30am PDT (3:00pm UTC) 

https://www.youtube.com/c/EmpowrOfficial/live

 

 

 

Visit us on all of our social channels:
Twitter: 
https://twitter.com/EmpowrOfficial
Facebook: 
https://www.facebook.com/empowrofficial/
LinkedIn: 
https://www.linkedin.com/company/3011860
YouTube: 
https://www.youtube.com/user/empowrcorp
Reddit: 
https://www.reddit.com/user/empowr_official/
Telegram: 
https://t.me/joinchat/HSki9RFxH1fMpy4CESIfbw
Medium: 
https://medium.com/@empowr_official
Discord App: 
https://discord.gg/YXTmpHt
BitcoinTalk: 
https://bitcointalk.org/index.php?topic=3170283.new#new

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