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How to Choose the Right Social Media Platform

 

Using social media to connect with customers, increase your online exposure, and boost your SEO are all great reasons to include social media in your internet marketing strategies. But, having too many social media profiles can dilute your brand and make it difficult to keep up with your marketing efforts.

While major corporations can get away with paying a marketing team to stay up to date with every social media platform available, this may not be an option for your business. Instead of spreading yourself too thin, you should focus on two, three max, social media platforms.

So, how do you choose the platform that’s right for your business? By evaluating your target audience and the pros and cons of each major social media platform. Here are a few useful tips to help you make the right decision.

Facebook Remains at the Top

As mentioned, at most, you should have a presence on three different social media platforms. You’ll need to consider the benefits of each platform, except for one. Facebook remains the largest social media platform. Right off the bat, you should include Facebook in your social media strategy.

Facebook has over 1 billion