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The definitive guide to winning & losing in empowr

Visit the guide's table of contents here


Part 2: Exactly how we lose

Welcome back.

Thus far, we discussed how citizens winning...

... leads to the empowr economy winning...

... which leads to the coin winning...

... which loops right back to citizens winning even more...

... and so on and so forth.


But, what can go wrong?

There are many things that can go wrong.


Let’s discuss a few of them so that we’re always thinking and always on the lookout.

By using our collective intelligence to not just find ways to accelerate the win...

    ... but also to identify potholes and problems before we hit them...

... we are also increasing our ultimate speed and chances of winning.


Perhaps best said by Andy Grove, co-founder of Intel:

                        Guide: Part 2: Exactly how we lose


So let's get right to it. What can go wrong? 

A1.  Our citizens try hard but can’t succeed...

     ... because our products are not yet good enough.  


The empowr products, technologies and platform are the enablers of the empowr economy.

Without them being good enough yet, citizens would not be able to succeed in empowr.


So, we must wonder if our products are good enough, yet.

Especially since we know that there is a long list of items such as missing features, and bugs, that are waiting for engineers to get to them.

So, before our engineers are able to get to those issues and resolve them all -- AND build all the features you've been asking for...

... is the platform good enough today, to allow our hard working citizens to succeed?


Our opinion is that our products ARE good enough today for our citizens to succeed.

Why do we think that?

Because the products are already well-tested.

Sure, there are a lot of improvements that can, should and will be made, including issues and bugs that we’re anxiously wanting to fix.

But remember, about a year ago, our marketplace and economy were growing at break-neck speed...

.... with sales literally doubling month after month...

... with a platform that was not as good as it is today.


So, while the marketplace features are nowhere near perfect yet...

... we already have a lot of experience with them and therefore know they are sufficient for the empowr economy to explode once again.

Of course we’ll be rushing to further improve the marketplace features.


And with everyone’s earnings (coins) going up in value...

... we can have confidence that the economy will want to grow even more quickly than last time...

... which, as reported recently, is already happening.


In other words, we already have the technology, platform, logistics, experience and history to know that the empowr economy can and will grow at break-neck speeds.

And we are not blind to the fact that we still have a long way to go, to improve everything...

... and, as resources allow, will be doing everything in our power to do so.

So what else can go wrong?


A2.  Our business model is wrong; our economy won’t ignite

This is a valid concern.

But again, I’ll refer us to back to point 1A, above. 

We’re in an incredibly unique position of knowing, from experience, that our business model, products and technologies do work.

It's rare that a company can predict with accuracy, ahead of time, how it's platform and usership will perform and grow. But we know, since we've had the opportunity to test everything with hundreds of thousands of alpha users last year, as discussed.

In addition, ever since we re-introduced bidding into the daily goals, the business model and economy have, in fact, re-ignited and are following the same growth patterns as last year, as recently discussed.


A3.  Our citizens don't even try

In the weeks since we launched the new coin, I have read a small number of comments from people saying that, for example, they don't want to bid. They don't want to offer products and services.

They just want to post and share -- and they don't want to share (like) very much.

They want to lower the requirements for bidding and sharing but still, of course, want to earn. 

Therefore, it is a legitimate concern that maybe we are saddled with a community that mostly only wants to "extract value"...

     ... but is mostly unwilling to contribute to the creation of the value.


When I read such comments, this becomes a legitimate concern in my mind. A community that only wants to extract value but is unwilling to create value is doomed, of course.

Despite seeing some of these comments, I believe it is highly unlikely that our citizens won't get to work.


Because most of our citizens have already gotten back to work. The statistics coming out of our servers don't lie.

Yes, sadly, we seem to have attracted back a few (or attracted some new) citizens that don’t understand some of the basic facts.

Some lack particular knowledge, which is understandable and is a big part of why we’re having this discussion today.


Again, this small minority of people are communicating their belief and desire that empowr should be a place where everyone is earning...

... but have no or only small required activities that create economic value...

... activities such as bidding, listing and selling.


Look:  Posting photos, by itself, has virtually zero economic value.

Remember, the definition of an economy is: The production, distribution and consumption of goods and services.

In empowr, posting and sharing are used as a familiar means to introduce new members to empowr, so that the community and processes have time to, little by little, teach them how to actually become productive members of the economy...

... meaning produce (= provide products and services)

... distribute (= share and bid)

... and consume (= purchase).

Without our economy and economic activities growing, our coin and our citizens will not succeed.

And that’s why we have listing and bidding as part of our daily goals.

It is a well-tested (by us) fact that, the lower the requirement to do those things (listing, bidding and selling) the less those things will occur...

   ... and the slower the empowr economy will build and win.

So, again, while this concern -- that our community won't even try -- should certainly be a concern for most new communities...

... in empowr we have had the very good fortune of having a community that has been growing, slowly but surely, over a long period of time.

Over those years, with every wave of new citizens, as soon as many found that there wasn't a "get rich quick" opportunity for them in empowr, they departed...

... with only the people staying that were in it for the right reasons and the long haul.

So, over the years, little by little and layer by layer, a strong foundation of the right people has been forming...

... with that foundation today far outweighing, outnumbering and overpowering the folks that lack the knowledge -- the care -- or both -- to understand that there is no such thing as a 'free lunch'.

This reminds me of this quote by Thomas Edison's, the inventor of the light bulb, recorded sound, movies, etc:

               Guide: Part 2: Exactly how we lose


A4: empowr gets (or is) infested...

    ... by citizens that lack motivation and/or the will to succeed, and don't get to work...

...  specifically people that were given large numbers of founder coins (for free)...

... and these people will just be sitting around, waiting to transfer out all their founder coins, while letting others do the actual work needed to ignite the virtuous cycle.


Rest assured, those that are not doing their part, will not succeed.

They will not be transferring out coins.

The system will, slowly but surely, gently remove them from the scene until they move on and out.

That’s just a fact of life – in empowr -- and everywhere. 


Look - there’s simply no magical way for a community and economy to flourish without people being willing to work for it.

Yes, we are very fortunate to have this incredible opportunity – this once-in-a-lifetime situation that we all now find ourselves in...

... an opportunity that was created by hard work on the part of thousands that came before us...

... and that was also created by good luck...

... because the world has woken up to the power of one of our inventions (virtual currency)...

... that just happens to be at the center – the core – of so much of all the features we’ve been building.

But we’re not done yet – there’s still much more work to do...

... and so, the people that haven’t gotten to work will, unfortunately, not succeed.


But wait.

For the people that don’t want to work:  Won’t their founder coins and legacy coins continue to vest, so that they can constantly transfer out coins each month?


As their coins vest – or even before they do -- they’ll be eaten up by the monthly dormant account fee.

They will never transfer out a single coin – or use them to shop in the empowr marketplace -- if they are not adding value.

That is why we suggested, and the community strongly agreed with, the strategy of placing a fee on dormant accounts.

Remember, 1% of founder coins vest monthly. But the dormant account fee is 2.9%.  So all the coins (in dormant accounts) that vest monthly, will be eaten up by the dormant account fees before they mature but even before they vest.

That means that dormant account won't even be able to shop in the marketplace.


So, along with the fact that non-productive people will not be sitting around, doing nothing but taking away from the community's hard work...

... in addition, the people actually doing the work, will be even bigger winners.



All of the coins coming back to empowr via the dormant account fees will be added to the mission wheel, and distributed to the people doing their part to build the empowr economy.

When will that happen?


In the coming days, as dormant fees begin to kick in, those coins will automatically go into the mission wheel.

More on that in a moment.


We want everyone to succeed

We want everyone to be productive.

It is to everyone's interest that no one becomes dormant.

Therefore, we must all do what we can to help educate all our citizens...

    ... and give them the information that they may be lacking.

A lack of information may be a partial cause of some citizens behaving in the fashion described above when they have such an incredible once-in-a-lifetime opportunity staring them in the face.

We will discuss a lot more on what we will do to help and educate them, in a moment.


A5. Our coin fails

Since we have confidence in the growth of the empowr economy, it follows that the empowr coin will also succeed.

And, separately, there are more things we can do to ensure the coin ‘catches fire’ – and does so sooner rather than later. As promised, more on that topic soon.

However, there are bad things that can happen to our coin, such as the failure of the Ethereum platform, on which we have chosen to partner with.

We believe that it is unlikely that Ethereum as a platform will fail.

But regardless, that possibility is one of the reasons that we have chosen to move into cryptocurrency with an ‘off-chain’ and ‘on-chain’ approach...

... meaning that coins are kept off the blockchain (and kept within empowr’s platform) until they are ready to be transferred out.

Without boring everyone with too many details, on average Ethereum processes about 750,000 transactions per day.

The most transactions the Ethereum platform has ever processed in a single day was 1.35M (on Jan 4th, 2018).

In contrast, empowr processes tens of millions of transactions every single day, and on our highest volume day we have processed well over 100M transactions in a single day – nearly 100 times Ethereum’s best day.

So, by keeping most of our transactions off-chain (as in, off of Ethereum) we can grow as much as we need to, without being held back by Ethereum’s growing pains...

... which we can understand and relate to because scalability issues are something that empowr has already spent years working through and overcoming.

Keeping most of our transactions off-chain provides more time to the Ethereum Foundation to improve its scalability and ability to grow.

That strategy also allows us to – if we ever needed to -- more easily move away from Ethereum to another platform, including launching our blockchain as many of you have suggested we should do.

To be clear, a complete collapse of Ethereum would not spell disaster for empowr.

We are not dependent on Ethereum to function and scale, and can easily move away from their platform thanks to the many years we have spent building, maintaining and scaling up our own core technologies.


A6. Faster, more nimble competitors arise

And finally, every technology company is always at risk of not innovating fast enough and being run over by faster, more nimble competitors.

There is always a smaller company around the horizon that’s hungrier and able to move faster.

In this area, however, we believe our strategy and capability to combat this risk will prove to be very effective, as well as incredibly difficult for other companies to copy.


In particular, I am talking about our democratic approach.

By not being accountable to Wall Street investors...

... which was incredibly difficult to accomplish as you know – together building a company without taking a single penny from investors....

... we are now uniquely able to become fully accountable to our citizens...

... which means you -- our community -- will soon have more power to take matters in your own hands every time the company isn’t listening well enough or moving fast enough.  

That will enable us to be much more effective at constantly re-inventing ourselves in the future -- time and time again – as needed.


But we are not fully democratic yet.

Which means we are not yet fully exploiting the power of that which we have all paid the price to enable ( = democracy).


And that’s why we must commit to moving forward...

... as soon as possible...

...  with the next phase of our democratic processes, as discussed earlier this month

More on this topic too, in this guide.


On the topic of losing -- that's it.

There are many other things that can go wrong, some small and some large, many of which we are focused on, every day and to differing degrees.


To be clear, there is a much longer list of things that can go wrong.

Everything from technical and other challenges that are within our locus of control...

... to outside forces that, at first, might seem beyond our control...

... such as regulatory issues in any country (where governments might have a issue with their citizens becoming part of an economy, democracy and/or currency that might be becoming more powerful than that of their own...

... or concerned that their citizens are being lead by leaders (our president, senators and congresspersons) that might be becoming, little by little, more powerful and relevant to their people's lives than their own leaders are...

... there are a good number of understood and not-yet-understood challenges awaiting us.

So how can we be motivated and confident about our success, knowing that there are many challenges and people that will attempt to get in our way?

The answer for many of our community members (citizens, success coaches and employees) is:

           Where There's a Will, There's a Way

Also known in empowr as WTAWTAW -- pronounced 'W-Taw-Taw'.

WTAWTAW is one of empowr's core values as an organization.


Look, as long as we're surrounded by people with strong wills to succeed...

... every time we are confronted by an obstacle, an issue, a new difficulty...

     ... we will always find a way.

Don't believe me? Just ask anyone that's been in empowr for many years...

... or even as little as 1 year.

They will tell you that, somehow, no matter what challenge comes our way, we seem to always find a solution...

... and we then proceed to pay the price to enable the solution - no matter what difficulties that poses.

If no such solutions exist, the community dreams them up. It invents what's not yet considered possible. (Don't believe me? Check out the empowr community's patented inventions).

If the solutions are expensive, the community pools its resources together. 

The most recent 'way forward', of course, was the community's discovery and investment into launching our own cryptocurrency coin...

... which was both conceptualized by the empowr community (meaning the idea came from empowr citizens, who first communicated this idea using the blog comments)...

... as well as funded by the community (by citizens and success coaching agreeing to receive no cash outs and empowr's employees agreeing to receive no paychecks during the duration of the process).


Each and every time we stare death in the face and come out victorious...

    ... our will to win grows even stronger.


And our mutual respect for each other grows even further.


Therefore, the next time an obstacle appears...

... no matter how mighty that obstacle may be -- or may appear to be...

... the chances that we will look it in the eye and not stop working until we defeat it too...

... becomes an even more hardened, solidifed and galvinized 100%.




OK, now that we know what winning -- and losing – look like...

... I know you agree that we must do EVERYTHING in our power to ensure we win.


And so, together, with that singular objective in mind...

... and with all the required background information also now top-of-mind ...

... we are ready to move forward to the second half of our discussion...

... where we’ll look at what few, specific things we can do to signficantly accelerate our speed down the path to our big win.

Next: Part 3: How we accelerate and secure the win

You can also visit the guide's table of contents here


Ayeni Femi

Truly loosing depends on all empowr participants, but with great mind and hard work we will not fail for sure . Thanks JC

18 months ago
May Ram

This sentence " 𝐄𝐚𝐜𝐡 𝐚𝐧𝐝 𝐞𝐯𝐞𝐫𝐲 𝐭𝐢𝐦𝐞 𝐰𝐞 𝐬𝐭𝐚𝐫𝐞 𝐝𝐞𝐚𝐭𝐡 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐚𝐜𝐞 𝐚𝐧𝐝 𝐜𝐨𝐦𝐞 𝐨𝐮𝐭 𝐯𝐢𝐜𝐭𝐨𝐫𝐢𝐨𝐮𝐬... ... 𝐨𝐮𝐫 𝐰𝐢𝐥𝐥 𝐭𝐨 𝐰𝐢𝐧 𝐠𝐫𝐨𝐰𝐬 𝐞𝐯𝐞𝐧 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫." bring tears to my eyes and a powerful emotion ( such as "𝐈 𝐚𝐦 𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐰𝐢𝐥𝐥𝐢𝐧𝐠" ) in my heart.
Thank you, JC and the whole team. My love for all of you... 💕

18 months ago
Johnny Cash

You are living proof of that concept, my dear friend.
Our love right back to you, May. 💕

18 months ago
Naresh Patel

Thanks for the way you outlined the competitive landscape gave us important context we’ll need to implement the new client strategy.

18 months ago
Alex Aurora

Thank you JC, products are good enough for our citizens to succeed and will only get better, those unwilling to contribute to the creation of the value will not succeed, those willing will - it is as simple as that. Like you wrote, there is no magical way - we have to make it happen!
Where There's a Will, There's a Way - 100% agreed!

18 months ago
Daniel Amechi

I agree with you Alex. Though the bidding made the empowr work more hard and time consuming but without these activities in the marketplace, am not sure our coin will succeed. Hard work pays and that should be one of our dreams. Marketplace activities are what grows the economy and we are ready for the extra work. Thanks Brian, JC and all the empowr team. We are in it to win it.

18 months ago
Patric De Nooijer

Thank you for the Update JC and I thank all citizens that are and were here to work together and created the Empowr Platform as it is, of course we need to look on how we can lose, but it is more FUN to look how we Win and succeed. Credendo Vides means : By Believing, one Sees

18 months ago
Umair Siddique

Very well explained! When we work as a community, sharing the same faith and motivation, the newly joining citizens will be aligned doing the same much sooner seeing the same sense of feeling, passion, faith, and motivation around them. That's why the focus is very important. Setting goals and showing perseverance in achieving them is the key trait in every top achiever the world has seen. Where there is a will, there is a way!!

18 months ago
Regina Talamor

Thank you JC for this great updates about that we know what winning - and losing - look like. Of course if everybody works together stays together and must do EVERYTHING to ensure will win. Thank you all!

18 months ago
Sonia Madubuko

This is well explained JC thanks ,I believe everyone carefully read this part to ensure that we work against anything that will bring lose to us as a community ,am glad that we are not 100% depending on Ethereum ,as we can move away from them any time is enough reason to work on ourselves to see no lose can come to us since we can actually work against it in every possible way
As I read this line below I felt relief :

''To be clear, a complete collapse of Ethereum would not spell disaster for empowr.


Being productive is the key to the growth and success of our community ,all hands on deck is to ensure the progress of what everyone is hoping to see as reality ,so if we can get busy with work and not sit around doing nothing then we are sure to overcome lose with WIN.

Yes with the 2.9% fee charged will make anyone who actually meant well for this great platform to be serious.
In any organization ,firm , industry or institution QUALITY is far better than QUANTITY . and is good to know that All of the coins coming back to empowr via the dormant account fees will be added to the mission wheel, and distributed to the people doing their part to build the empowr economy.
Am happy to be part of this unique platform and i appreciate each step taken for success ..because is always a WIN WIN at the end😍😍😍😍😍😍😍😍😍

18 months ago
Carlos Andrade

Knowledge is the path to understand the true meaning of Empowr's economy. And we know that we need to lose some to enable those who are doing productive work can earn. Let's keep our "heart" (marketplace) pumping. Productive work!

18 months ago
Prabhu Eswaran

Thanks JC for this nice post. Glad to hear that the empowr engineers are rushing to improve the marketplace features, this will really help us to make more sales and also creates more buyers within the community. Also it is good to hear that the fees charged from dormant account will be added in mission wheel and will be distributed for those who are productive and hard working.

18 months ago
Ola Yinka

Thank you Jc , i believe our team work won't let us fail

18 months ago
Lana Ferra

Well explained, JC! Success is always a combination of knowledge and work, it does not come easy but together we will win!

18 months ago
Mohammad Imran

Thanks JC for explaining very well, I took much time to read it and digest it. There is no doubt that we should encourage those who are doing well being productive and those who are just dreaming in day light to get advantage without actually doing anything constructive for the empowr economy they must loose. I am more than 💯 % confident that together we will do everything to be the best for succeeding. Together we are always ready for the sacrifice to achieve our goals and find new ways for success.

18 months ago
Kelly Baker

JC, thank you for explaining both sides of the coin! :) This is greatly appreciated and well understood. It is a great expectation to see that the dormant accounts 1% will effect the mission wheel. This is totally awesome to hear. Great Blog, JC!

18 months ago
Katherine Nlcitizen

A well written and blog that can help us more and think right.
You shared your knowledge with us and it is like a fuel that allows common people to attain uncommon results.
So exciting when Empowr will move into cryptocurrency with an ‘off-chain’ and ‘on-chain’ approach... Looking forward on that.

18 months ago
Edwin Edwards

Thanks JC, very good and informative post.

18 months ago
Adegbola Tanimose

Thanks for the update! I will do my best to make our program successful.

18 months ago
Khaleeq Ahmed

Hello, JC,
Thank you to wrote Exactly how we lose, I believe the products are enough and it's true I'm the witness "no matter what challenge comes our way, we seem to always find a solution" I'm sure we will not lose, and our coin will succeed, because "over the years, little by little and layer by layer, a strong foundation of the right people has been forming" they are the strong foundation of empowr that other coins don't have, in my view we don't have any comparision with other coins no one has the community behind the coin,

Thank you,

18 months ago
Oxana Rogutko

Thanks JC for update. It is important to understand what way to develop our economy. We are all together and each of us should focus on the main thing that would be productives.

18 months ago
Peter Friesen

Thanks JC for such an eye opening discussion of how we can win even if difficulties arise that we are not yet aware of. WTAWTAW is alive and well on empowr!

18 months ago
Delwyn Viggars

Hi Team, This is great and very clear. I love this
WTAWTAW is one of empowr's core values as an organization.

Look, as long as we're surrounded by people with strong wills to succeed...
... every time we are confronted by an obstacle, an issue, a new difficulty...
... we will always find a way.

And wholeheartedly believe this is the basis of most good citizens here.
We go forward strong.

18 months ago
C J Jacob

Yes, with the technology, platform, logistics, experience and history, the empowr economy can grow at break-neck speeds.
Everyone has to be productive here to bring about that success. We will never lose! Thanks, JC, for that great post.

18 months ago
Shreyashi Chaudhuri

It's very helpful discussion to understand how to grow our economy .Every citizen should be focus on 3 points > produce ,distribute & consume . Thanks J C for update

18 months ago
Ken Kerekes

Thanks for this post, JC. Let's continue to make it happen!

18 months ago

Thank for the information I read and update

18 months ago
Rajesh Gupta

When I was reading this chapter, One Idea came to my mind that was there should be a monthly goal for buying and selling. which will help us to catching the fire

18 months ago
Gajraj Yadav

Yes, it would boost the EMPR Economy.

18 months ago
Rajesh Gupta

Hi JC, After reading these all possibilities for losing. One thing is very clear in my mind and others those carefully read this chapter and flashbacked in past is that This could not happen and this is clear "we are going to win"............ WTAWTAW

18 months ago
Elena Mazepina

Thank you for these wonderful updates. It's awesome to hear. Great blog.

18 months ago
Annet Hoogenboom

It's good to read what hurdles we might be facing. And also to know can face and overcome these hurdles as we are a strong community. Every citizen signed in because of the potential of earning on empowr. As the empowr coin is reality now, we even have more opportunity to earn. The information given the past few days is really valuable. Thank you, JC. I am looking forward to your next blog to find out how we can accelerate and secure the win.

18 months ago
Agha Nnamdi

Great motivating information.
Where there is a will, empowr will succeed!

18 months ago
Debi Jones

Thanks JC for the great post! Positive results happen when we work together and have the Will to Succeed! :)

18 months ago
Anum Mehreen

Thank you for up date

18 months ago
R Sita Rama Chandra Maruthi

Thanks for the update, there is possibility some things that can go wrong but as you say, we can overcome as community.

18 months ago
Omar Faruque Siddiki

"Only paranoids survive" and every time we are confronted by an obstacle, an issue, a new difficulty... we will always find a way. Yes, we always experienced that and believe will overcome each and every obstacle that will come to our way. we are always with you JC. Thanks for showing us those precautions which will rather help us to be succeed

18 months ago
Muhammad N Rasikh

Thanks a lot JC for explaining each and everything in such a great detail.

18 months ago
Aakash Goswami

Amazing information. Thank you JC.

18 months ago

Thank you for this informative update

18 months ago
Sharlene Kaye

Thanks JC for your complete, yet gentle reminder that there is no free lunch: here on empowr, just like in the "brick and mortar" world. I am delighted to learn that the dormant account fees will be added to our mission wheel funds. I am confident that there are sufficient numbers who truly see the opportunity for success here on empowr, and that we can drive our success, while skirting the pitfalls. Looking forward to your next post!

18 months ago
Marijke Van Giffen

WTAWTAW, all the way, yes.
Or like Edison said about the 10.000 times he didn't succeed to invent the light bulb. "I didn't fail 10.000 times, I found 10.000 ways how not to do it. In the end, I found the correct way." Yes, WTAWTAW.

18 months ago
Erika Miskolczi

Thank you, JC and empowr team! This site is developed and build up to succeed! The citizens who contribute to the empowr and the coin success will succeed also, but who do not wish will not and this is fair!
It is to everyone's interest that no one becomes dormant. Therefore, we must all do what we can to help educate all our citizens... I agree and will do all my best!

18 months ago
Radhika Purohit

Thanks for explaining us in detail about how we can loose but we will work always and try to win from that. I agree the share and bid goals are very important and 1st step towards becoming productive.

18 months ago
Aliya Arooj

Thanks, J.C for the information. Where There's a Will, There's a Way. 100% agreed with WTAWTAW.

18 months ago
Ernest Pratt

Thanks JC for this update. Indeed Where There Is A Will, There Is A Way
It appears winning here has an upper hand over losing especially with the good policies that are put forth against each item that could lead to us losing.
We however, all need to get involved to ignite the growth here sooner than later.

18 months ago
Yulia Baikov

Thank you for a very important post. Knowing how we can lose, we must avoid these mistakes

18 months ago
Animesh Garai

Thanks, JC for this good explanation, Definitely we will win together. Knowledge is the power.

18 months ago