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Marketing, elevated cash outs and shopping, and more

Hi everyone,

A few days ago, we discussed that we’re now on our way to wrapping up our Alpha phase and preparing for our Beta launch on August 5th, 2019.

As a reminder, as we prepare for our Beta launch, we are:

1.   Wrapping up efforts to cut computer hardware and infrastructure costs

2.   Increasing the size and capability of our product and engineering team, so that we can fix all remaining issues and bugs, and deliver any final features you have requested

3.  Identifying our initial target market, demographics, marketing messages and vehicles

Today, let’s give you another update on the above plus a couple other topics.

 

1.  Testing your and other marketing ideas

As always, in that last discussion you provided a lot of great ideas in regards to marketing, providing your thoughts and ideas about which type of people you believe we should focus our marketing on first.

We will be actively testing a number of marketing messages to those different groups of people, comparing the engagement level of the different types of people we attract to the site.

So, don’t be confused if you see some citizens around the site that are talking about our platform using product names such as GrandPower (for senior citizens), MomPower (for stay-at-home moms), student power, teenpower, music power, university power, college power, social power, sports power, work power, and nearly 40 other target markets and names.

We are simply testing different messages, ads and ad click rates, registration rates and engagement rates, and then talking to the users that signed up for their thoughts and opinions. Most if not all of the names or markets we’re experimenting with will not end up being something we’ll continue with, but we need the data and statistics from all of them to be able to complete the process successfully.

We expect to identify our initial markets by early to mid-June. After that, we’ll discuss and vote on product names, assuming the final marketing approach(es) require a vertical product identity and brand (such as Mom Power) which they simply may not.

 

2.  Guides

One of the suggestions that keeps coming up, is that when we move to Beta, to change the name (title) of ‘Success Coach’ to ‘Guide’.

People say that ‘Success Coach’ title sounds too heavy, especially for a new citizen that may not be emotionally ready to commit to having a ‘coach’.  

They say a word like ‘Guide’ sounds lighter on the commitment side, and perhaps also is a more accurate description of a lot of what our Success Coaches currently do in their day to day activities.

Please let us know your thoughts.

 

3.  Friends sign-up functionality and reward

You asked for the $20 reward to be provided to you again, for when someone uses your profile URL to visit the site and then signs up.

It has been fixed and you should now earn $20 as soon as someone signs up.

And when your friend signs up, they earn $40.  So your invitation to them is like basically sending them $40.

 

4.  Larger cash outs and shopping

In our last discussion, I suggested that we should find a way to reward our best citizens for all their hard work that got us to this moment – as we now have our Beta launch within our sights.

Together, we’ll keep thinking about this, but starting tomorrow, you will notice that your ability to cash out, and go shopping, will be many times greater.

Of course pay close attention to your balance page, where we show all your cash advance and shopping gauges.

Starting tomorrow, your cash outs should be much greater if 1) you’re selling, 2) trading coins, and/or 3) hitting daily goals.

Those of you that have been doing those things, sometime tomorrow should notice that your cash outs and shopping abilities have increased significantly.

If your cash outs and shopping have not increased significantly by tomorrow afternoon, it’s because you haven’t been doing much of those things. Simply get busy hitting goals, trading coins and/or selling things, and watch what happens.

The very best case scenario is when you have done lots of all three (3) of those things: Selling, trading coins and hitting daily goals.

Why?

Because the effect of those things are multiplicative, meaning you’ll earn MUCH more if you’re doing 2 of them; and MUCH, MUCH, MUCH more if you’re doing all 3 of those things (selling, trading and hitting daily goals).

And of course cash outs and shopping can be even larger based on your mission role easily paying for itself and then some. 

 

5.  Time for a new coin

We will be launching a new coin soon – EMPRG (empowr green). 

As before, you’ll be able to swap your old coins for new coins after the coin launch. Will provide full details on that soon.

For a full understanding on our cryptocurrency strategy including why we do ‘coin swaps’, read What’s up with the empowr coin?  

 

6.  Making trading easier

I mentioned in the last discussion that we’re working on a trading widget to make trading easier. Thanks for your comments on that topic; we cannot wait to have this working for you.

In addition, tomorrow you should notice that it just got easier to get your trading bar to 100%  – for some of you up to 10 times easier.

That means it will take less trading to get all the benefits of having a full (100%) bar – which now includes larger cash outs as a reward for simply hitting your daily goals.

Along with cash outs for hitting your daily goals, you’ll get much more shopping power if your trading bar is full.

Therefore, making it much easier to get your trading bar to 100% means it will now be a lot easier to cash out -- and shop -- a lot more.

 

Tomorrow, when all the new settings kick in, let us know what you think.

Sincerely,
JC

112 Comments
:

Carlos Andrade

Hi JC,

Thank you for the update and for the effort.

7 months ago
Valentina Troitskaya

Thank you JC for the great update.

7 months ago
Valerie Le Bihan

Hi Guys!!
What A Refreshing&Awesome Update!!... Thank You So Much!!.. I Already Started Noticing, That A Lot Of Improvements Has Been Done At The Market Place!!....Sounds All Very Motiveting..Again"")
Yes I Think "Guides", Its More Appropriat, And I M Looking Forwards To Be Able To Trade Again, With The Easier Strategy.

My Compliment To Empowr!!.. And To All The Hard Working Citizens Who Never Gave Up!!
Thanks.
Val.

7 months ago
Regina Talamor

Great news, Thank you JC and the whole team.

7 months ago
Alexander Antonyuk

Hello johnny You noticed that about a year ago after each blog there were about 500 comments, and lately even 100 are not typed. If you do not take urgent measures, then a year later nothing will remain from the community. And 18 years of work will go under the tail!

7 months ago
Alexvs Ruiz

Those were times...

7 months ago
Koviljka Kosta

Thank you JC for the great update.

7 months ago
Olga Schultz

Thank you JC for renewal.

7 months ago
R Sita Rama Chandra Maruthi

Thank you JC and empowr team to hear amazing news and great update, this will definitely encourages every empowr citizen.

7 months ago
Marijke Van Giffen

Thank you, JC and all those working with you. It's so nice to wake up, reading this post and getting the overwhelming confirmative feeling that we are moving forward fast and successfully. That's how I feel right now. Having been in a split over a scary stream for so long, not being able to go backward and having difficulty to move forwards, I feel we are getting enough power in our back leg to push us forward to the other side of the stream. This post is making for an inspired weekend. Thanks a lot.

7 months ago
Animesh Garai

Thank you JC and Team. Really great steps. These will bring back inactive citizens as well as more new citizen.

7 months ago
Crispina Palopalo

Wow! Just amazing great news. Thank you so much JC. This is just a beginning of seeing the great results. Beta stage isn't far and for sure will bring a great result with the new coin. Empowr is the best!!! Many thanks to all. My fellow empowrians LET'S GO WE CAN DO IT.

7 months ago
Brian C Woosley

Thanks for always being positive Crispina!

7 months ago
Alex Aurora

Amazing news!!! Thank yo JC :)

7 months ago
Ken Spence

Not sure if there is an issue with my account or not but I see no increase whatsoever in my cash advances. In fact, over the last 2 months, I have had over $1000 worth of items marked received and have received less than $70 in cash advance. I would appreciate if someone could look into this and/or explain it to me. thanks

7 months ago
Edwin Edwards

Hello JC, thanks for the update and efforts. Long live empowr!

7 months ago
Ken Spence

I would suggest that when the new coin is launched that a 7 day period is given in which to choose to swap coins before they are released on the exchange so that everyone gets a chance to swap at the same rate

7 months ago
Irena V.Dragan

Thanks JC for the update! Great news!

7 months ago
Lana Ferra

Thanks for the great news, JC!

7 months ago
Dr Petra Neisz

Thanks for the update. Looking forward to all of it.

7 months ago
Ludmila Alexandrova

Great news, Thank you JC and team.

7 months ago
Amada Marcelino

Wow, that's amazing, looking for a larger cash out tomorrow!

7 months ago
Mona Tanneryd

I am happy to read all the new things that will happen to the platform. I am really grateful and looking forward to the BETA to become real. A special thank you for the good rewardings we can get with our efforts.

7 months ago
Muhammad Fayyaz

Thank you JC for the wonderful update

7 months ago
Valentin Beşliu

49.
...cred ca Indrumator ar fi cea mai corecta denumire pentru actualii SC !
Lasam categoriile de varsta...majoritatea cetatenilor de pe aici depasesc cu mult 50 de ani,tinerii ce vin din urma nu prea au rabdarea necesara .
Astept sa treaca timpul si sa vad minunile din Beta.
Succes !
... I think the Guides would be the most correct name for the current SC!
We leave the age categories ... most of the citizens here are over 50 years old, the young people who are coming out do not have the necessary patience.
I wait for time and see the wonders of Beta.
Good luck!

7 months ago
Catharina Claessens

Thanks for the wonderful update JC!

7 months ago
Arjit

Thanks JC
This will boost up our progress definitely. People who are away from hitting goal, trading and selling will definitely take interest and come back after reading or getting information about this new update. We will work hard to educate them as we are working with a more jinterest

7 months ago
Khaleeq Ahmed

Hi, JC,
Bundle of thanks for this update, I'm excited to move Beta, as you have asked our thoughts about the Success coach title replace with Guides, I have the suggestion if we can change the Success Coach to "Mentors" (an experienced and trusted adviser),

Thank you,

Khaleeq Ahmed

7 months ago
Mohi P

Thanks, JC and the team for the amazing news and updates!

7 months ago
Parvu Chivuta

Mulțumim JC pentru actualizare. Poate că aceste actualizări vor da un rezultat pozitiv.Am asteptat atat de mult timp , multa lume este atat de dezamagita dar , sa dea Domnul sa fie bine inca mai avem rabdare !

7 months ago
Radhika Purohit

Thank you JC for the great news for which we all were waiting from some time.

7 months ago
Tatyana Okuneva

Спасибо JC за обновление.

7 months ago
Eduardo Orpilla

An essential update... Thank you very much

7 months ago
Bocharov Sergei

Thanks JC for the update. Perhaps these updates will give a positive result.

7 months ago
Adekunle Adejumo

Thank you JC for this new update, it is amazing to hear great innovations you are implementing

7 months ago
Sunil Kumar

wow sound too good, its seems have many many good news for all of us, & many opportunity to get more success for all of us, Thanks for all of this new feature & good news

7 months ago
Michael Sinnemann

sounds agrassive and great

7 months ago
Rajesh Kumar

Its a Great update...Its seems we are growing towards success.

7 months ago
Md Adeel

Thanks for all updates sharing,team will make it

7 months ago
Joshua VoVillia

Hi JC, thanks for the update!
After spending a few days going over all the details I think it would be best if the coin swap didn't start until after the buy listing feature goes live.

7 months ago
Elena Ivantsova

Thank you for the update and for the effort.

7 months ago
Josefina Cruz

Thank you for the update and the the effort.

7 months ago
Abdul Quddus Salman

Thanks JC for updats good change SC to Guide it sounds good.

7 months ago
Chris Agunwa

Thanks JC and the team for this news, but my question about the upcoming new coin hope the swap will not be in bad faith just like when EMPRO was swapped people lost their coin value because the rate it was said to be swapped was not what we got at the end and during that period cashout was locked etc hope this will be in good faith and transparent and i hope those who own coin now will not regret during the swap. If this is adressed peolpe can confidently keep their EMPRO and wait for swap boosting confidence if not many will like to sell off which is not going to be the best till new coin launch

7 months ago
Md. Rakibur Rahman Tultul

Thanks for the update.

7 months ago
Nadezda Jevstafjeva

Thanks for the update. And a new coin.

7 months ago
Olga Ivanova

Thanks for the update!

7 months ago
Bhavesh Parikh

Nice Update, it will help for grow up Empowr,.

7 months ago
Luningning Saguil

Thank you JC and team for amazing and great updates. We are looking forward that this new features will get positive result to every empowr citizens.

7 months ago
Sergey Shmaliuk

Thank you JC for the update.

7 months ago
Kendall Pipes

Thanks for the information and clarity, especially on the marketing side of things. I was wondering where we were going with that and why there were so many names out there. I joined under the CollegePower name.

I am hoping to become a guide soon after reaching my sign-up goals. I do think that untimately we will need to do with a name that is not specific to any one vertical but that encompasses the maesssge of the platform in a way that anyone globally would be captured it.

I have some contacts that are familiar with empowr and are already working on ideas for a branding pitch if the team is interested. Maybe we do a pitch contest and include the best pitches in the vote for the citizens.

7 months ago
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