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The empowr coin strategy

by Johnny Cash on December 28, 2018

The empowr coin strategy

Hello everyone,

In the year that has passed, we talked a lot about our coin strategy, and anyone that’s been active in empowr for the entire year knows every twist we’ve taken, and why.

With this post, we want to make it easier for our newest arrivals to find the coin strategy information summarized in one, single post...

...  as well as give our veteran citizens a single post that they can point newbies to whenever they have questions.


The coin strategy

Below, I will summarize our coin strategy, and then answer some frequently asked questions.

But first, a message to our newest citizens:

In order for you to comprehend what we’re trying to do with our coin,

it is essential that you first understand why empowr exists. 


Why was empowr created and what is the empowr community trying to do?

In other words, what is empowr’s mission?

empowr’s mission is:
To empower people by enabling opportunity, hope and influence.

And since any mission that lacks a clear, quantifiable goal is meaningless...

empowr’s overarching goal is:
To help half the planet (4 billion people) earn a minimum of $25 per day by the year 2025.

And what is the strategy to accomplishing this mission and overarching goal?

empowr’s strategy:
Provide everything required to enable any man and woman that's willing to work and help themselves...

... to successfully emerge out of poverty, and maybe even build some wealth for themselves.

More specifically, we want to enable people to earn by simply posting and sharing content,

earn by providing others with valuable products and services,

and earn by coaching our newest citizens how to success.


In other words, this community has come together to work hard with the goal of

 successfully delivering to the people of the world an economy

that anyone, from anywhere and any walk of life

can ‘migrate to’ within just a minute or two

using just a simple browser on a computer or mobile phone.


Since we don’t have -- and will never have -- unlimited resources such that we could just give away money to everyone,

we will instead deliver to them a robust economy,

that they can use to empower themselves.


Every economy has a ton of moving parts, and in 2018 we were all very focused on the currency in our economy (called a ‘cryptocurrency coin’ – specifically ‘the empowr coin’).

It’s now been 8 months since we launched our cryptocurrency coin,

and in that time, our strategy for our coin has evolved

to what we’ll call MAAS – pronounced ‘mass’.


MAAS: Mass Adoption and Stable

MAAS means that we want our coin to:

1.  Gain Mass Adoption as quickly as possible

But also:

2. Enjoy a Stable price so that our community can be 100% confident that it will maintain its value from the time they earn it,

to the time they decide to cash it out (meaning when they trade it for their local currency)



Why is empowr giving away so many coins?

Giving away billions of coins is the ‘Mass Adoption’ aspect of our ‘MAAS’ strategy. 

Here’s why we are doing that:

We believe that, in the next few years, only one or two coins will survive.

 The winner will be the coin that’s most utilized in commerce transactions,

          meaning used for buying and selling the most goods and services.


In order to get our coin to be the most used for commerce,

we are giving away coins to people for social media activities such as posting and sharing,

which -- along with searching on the Internet --

is the only electronic activity that billions of people already know how to do.


So, to make it easy for people to earn our coins, we spent years building the capability for billions of people to earn by simply doing that which they already know how to do (posting and sharing content).

And the main way they benefit from those coins is by:

A) waiting for the coins to mature before cashing them out, or by
B) buying things from their fellow citizens before their coins mature

While they wait for their coins to mature, we try hard to educate them on how to become more productive members of the empowr economy.

That means we teach them how to generate profits for themselves by providing valuable products and services to other empowr citizens,

and then we even try to teach them how to become successful educators themselves. 


As you can see, we are attempting to do all we can to get our coins into the hands of people that deserve the coins,

meaning people that are bringing quantifiable value to their fellow empowr citizens.


To summarize, we are distributing billions of coins to people around the world, in order for our coin to gain mass adoption,

so that our coin and economy can become dominant.


In a world dominated by networks -- and the Network Effect...

the world will likely end up with only one, single electronic economic powerhouse.


The world really needs that to be empowr,

the one and only platform that was never funded by profit-seeking investors,

and therefore the only platform that stands a chance to not turn the people of the world into economic slaves,

just to meet the quarterly profit growth demanded by Wall Street investors

as we discussed at length last week and many times before that.


Why has the price of the empowr coin gone down so much?

As we just discussed, based on our MAAS strategy, empowr is busy giving away its coins to millions of people, rapidly increasing the supply of its coin.

An increasing supply means that -- all else being equal -- in the short-term, one can reasonably expect the coin’s price to go down.


How does this compare to other coins?

On the other hand, the price of most other coins seems to go up and down simply with the price of Bitcoin and Ethereum.


Because most coins’ prices are based mostly on only one thing: The mood of crypto coin buyers.

Almost all other coins at this point are -- and have -- nothing else but a coin:

Almost all of them have no working product yet!


empowr, on the other hand, is the only coin that’s being rapidly distributed to not just coin buyers,

but economy producers,

meaning people that are producing and providing value to others.


So, again, in this current phase where we are rapidly expanding the number of coins holders,

and therefore rapidly expanding the supply of empowr coins,

you can reasonably expect the price of the coin to go down.


Why should I be expected to buy coins if the price is expected to go down?

First, we don’t expect you (= most people) to buy coins.

As discussed, most people receive coins from their activities in empowr, especially from posting and sharing, selling things of value to others, and from success coaching.

A small number of our citizens, however, really like to buy coins – and they are quite busy buying a lot of coins.

Where’s the clear evidence of that?

The evidence is two-fold:

The first and most obvious evidence, is that each and every time someone sells a coin,

someone else is buying a coin.

By definition, the number of coins being sold each day,

is always the exact same figure as the number of coins being bought each day.


The second and, perhaps just as obvious, evidence:

Simply take a quick look at the list of empowr coin holders and you can see that some people have been buying and accumulating many billions of coins for themselves.


OK, I can see that people are buying a lot of coins.

But why are they doing so, if they expect the price to go down in the short-term?

They buy coins because they believe in the empowr strategy and approach,

and the implications those things have for not just the people of the world,

but also for the future value of the coin.


They understand that the empowr community in the incredibly unique position to dominate global commerce if it continues to move fast,

and is able to intelligently get its currency (coin) into the hands of millions of people quickly. 


These coin buyers realize that the coin’s price may continue to drop in the short-term,

but they realize that they don’t know -- and neither does anyone else -- when the coin’s price will turn around and start to rapidly climb.


They understand that today, anyone – with as little as $1,000 USD – can make the coin’s price go up by 2, 3 or even 4 times in only a matter of minutes.

As more and more people learn about empowr and the empowr coin,

some of them will also become coin buyers,

and some of those new coin buyers will also decide to buy lots of coins.


As the number of coin buyers grows,

when the coin’s price bottoms out and begins to go up, up and up,

it will then be too late to accumulate lots of coins at the current ‘next-to-nothing’ price.


Some coin buyers believe that, anytime they have the money, they should keep buying and holding as many coins as they can.

When the price goes lower, they just buy more.

And if the price drops further, they buy even more.


Their strategy is to accumulate as many coins as they can before the world catches up with the fact that empowr is the most advanced online social economy in the world,

the only platform to have successfully fused together a social network with transaction-based marketplace, educational and political systems.

And now, the empowr platform also has the first cryptocurrency that’s BOTH uniquely stable where it needs to be:

giving economy producers peace of mind

and unstable where it needs to be:

providing potential future upside for coin buyers,

and enabling empowr to pursue rapid, mass adoption of its currency.


Why does empowr do coin swaps?

We expect to do a coin swap, from time to time, so that we can ensure the coin's price stays within a target range.

(A coin swap is when you swap your old coins for new coins).

Why does the price range matter?

It matters because of costs to coin traders, stemming from cash out gas fees to costs from the 'spread' %.

(The 'spread' is the difference between the highest price a coin buyer is willing to buy, and the lowest price a seller is willing to sell. I know this might be a complicated subject for some citizens to understand, but just know that the lower the spread %, the better for coin traders).

The important thing to remember is that a coin swap has NO EFFECT on any coin holder's share of the overall supply, as empowr will make sure coin holders receive the same % of the overall supply in the swap.

Therefore, coin swaps are only a good thing for all coin holders, because it will help them cash out and trade coins at a lower cost.

You can expect a coin swap to happen once every few months, over the next year or two. After that, our expectation is that we'll need to do coin swaps less frequently, if at all.

After our community and economy reach a critical mass of usage, eventually the company will be able to sustain itself without increasing the circulating supply; paying citizens coins for all their activities using the coins the company generates from its revenues such as the 15% it generates from sales of products and services.

Once that happens, and the circulating supply is no longer being increased, those that previously got their hands on as many coins as possible should be very well rewarded.


The end result of empowr's strategy and approach?

An economy that starts with a skill billions of people already have (posting and sharing),

financed and built for the people, by the people,

with a built-in currency that’s quickly being distributed to economy builders (IE: labor),

as opposed to just coin buyers (IE: capital),

with 100% stability for producers in the economy (IE: labor: sellers, coaches etc.),

but with immense potential upside for coin buyers (IE: capital).


One last question:

Has this strategy of minting more and more coins in order to get momentum, ever been tried before?

In a way, yes, absolutely.

Just think of all the technology and other companies that have ever gone public.

When they first started out, they had a certain number of ‘shares’.


Then, they kept ‘printing’ more shares,

which they would sell them to investors,

in order to generate capital and expand the business.


Eventually, by the time they went public, they had a massively larger number of shares than when they started.

The share prices of many of these companies (think of Amazon, as an example) were in the dumps for many years, while they built up their market share.

Eventually, when they turned the corner,

like it took Amazon 10 years to do after they became a public company,

their share prices eventually exploded.


Take a look at how, Amazon, even as a public company, had its share price very close to $0 for a full ten years (from 1997 to 2007) after its shares became public traded...

... before it exploded: 

        The empowr coin strategy


Well, at empowr we now have 18 years behind us,

and arguably a more complicated business than Amazon,

especially when you consider that, together, we built all of this without raising a single penny from investors.


In our next post, we’ll discuss

with the achievements of 2018 behind us,

why 2019 must be our break out year.


I’ll share details so we can all understand precisely what will need to happen,

and we’ll also discuss exactly how you can benefit, not just in the long-term,

but in the short-term.



With the above, hopefully we have successfully summarized the empowr coin strategy,

and answered all the questions that come to mind.


However, if any other questions come to mind that you think a new empowr citizen may have,

please add the question(s) in the comments below, and we will add them to the list of questions above.


Yours truly,


Dinesh Yadav

Good update thank you.

11 months ago
Elena Ivantsova

Thank you JC for a great update. I always believe in the success of our coin.

11 months ago
Mayowa Sangosanya

Thanks for this post, it good ideas to compile questions and answers to help old new citizens understand Empowr coin before now, now and in future

11 months ago
Mayowa Sangosanya

Thanks for this post, it good ideas to compile questions and answers to help old new citizens understand Empowr coin before now, now and in future

11 months ago
Valentin Beşliu

... what we do: I grew the pig before Ignat, the Christmas passed, the end and the beginning of the year (among so many details - the essential is lost)!
We're "hit in the wing" now at the end of the year, it would have been normal for some of us to get a hand, have some coins in their pocket!
Why do we postpone both ... once and again the event has to start, I bet that the necessary steps will be many, hard and incomprehensible!
2018 is on the duc ... we have hopes that 2019 will be different!
Ask ... to try to clutter the text, it's too labored, many do not have the patience to copy and translate!
God help!
Thank you.

11 months ago
Carlos Andrade

Hello Valentin. Thank you for your comment and for sharing your thoughts. We know that our road is bumpy and not always gives a pleasant trip. It's common to say "it will get worse before it gets better"... I believe that we step into 2019 with the "worse" behind us and that now it's when it will get better. It will still require a lot of effort and endurance from all of us, but 2019 will bring us the tools for our citizens to Succeed. I wish you a Happy 2019!

11 months ago
Valentin Beşliu

Mr. President!
"The goods kept under the counter are not searched!"
I'm already working on a set of blogs that partly reflect the work of many of us ("Letter to Empowr")
That's what I do best ... many are avoiding saying "things by name" the step, the changes that have to be made for the good work of things keep us in place, it is disadvantageous!
That's the cruel truth.
I invested money, time ... moments that will not return to my life, I want to know, to feel for what? irrespective of the strategy adopted (short-term).
We keep in touch, come back, thank you.

11 months ago
Valentin Beşliu

...multi dintre noi( fac si eu parte din categoria asta ) au fost taxati cu ETH in momentul in care au transferat monede !
Ridicol e ca au disparut ETH din portofel,insa monedele nu au fost adaugate !
Cica trebuie sa faci captura de ecran sa trimiti "indrumatorului "( SC) care face un tabel ...si treaba e ca si rezolvata !
Cunosc pe cineva care nici dupa 10 zile dupa ce a fost trecut in acel tabel nu a primit monedele in portofel.
Cum naiba nu gresesc astia la bid...sa dau numai 10 si sa ma trezesc cu campul plin!!!
Adevarul e ca m-am cam plictisit de atata abureala,scot castanele din foc cu manusile cumparate cu banii din portofelele noastre !!!
Sa ma contrazica careva,astept !

11 months ago
Omowumi Jebe

Thanks for great update

11 months ago
Khaleeq Ahmed

Hi, JC,

Thank you for the summary of our coins, in 2018, which help newcomers to understand our mission and the coin strategy, a wonderful year we spend to lunch our coin and work to make it popular, no doubt, You, President and the empowr team have been done a lot for the empowr coin along with the success coaches, senior citizens, it's proved a majority of empowr community has 100% faith in empowr platform and empowr economy, I'm sure 2019 will be smooth and more successful year for empowr platform and coin, Happy New Year in advance,

Thank you,
Khaleeq Ahmed

11 months ago
Carlos Andrade

Hello Khaleeq. Thank you for sharing your positive vision about empowr and our coin. We will continue to work with the community to enable "opportunity" for all citizens. I wish you a Happy 2019.

11 months ago
Sanjeev Gautam

Thanks for the great update.I am sure that we have best future of our coin.

11 months ago
Zhanna Beloshapko

Great news. Thank you

11 months ago
Paul Sushobhan

Some of us just shout and complain when we only look at our short-term gains and can not see the "Big Picture"!
Thanks JC for helping us to visualize this "Big Picture" in this post with your usual skill.
We're eagerly waiting to see what is there in your "The Gold Rush of 2019".

11 months ago
Carlos Andrade

Hello Paul. Thank you for your comment. I share your remark about our long terms goals. What we are building is so gigantic that looking only for the short-term will cause mostly disappointment. That's why from time to time we find it useful to focus the community about the "big picture" so we can understand the long-term goals and results we can expect. I wish you a Happy 2019.

11 months ago
Paul Sushobhan

Thank you Carlos. I wish you, JC, the team and the community a very Happy and prosperous 2019.

11 months ago
Dr. Mahavir Prasad Bhambhu

A trader always makes market profitable for others, but investors want to run only with invested money with profit, So we have to need perfect traders, not investors when we have perfect traders, then investors will enter with the back door, to invest to get profits and run but our traders always keep the market stable, because traders always keep eye on market to trade. Some exchange does this with robots but it is not genuine trade. So we have to need to train our empowr citizens for trade. By this, our empowr economy will be healthy forever and empowr coin will dominate in economy.

एक व्यापारी हमेशा दूसरों के लिए बाजार को लाभदायक बनाता है, लेकिन निवेशक केवल लाभ के साथ निवेश किए गए धन के साथ चलना चाहते हैं, इसलिए हमें पूर्ण व्यापारियों की आवश्यकता है, निवेशकों की नहीं जब हमारे पास पूर्ण व्यापारी होते हैं, तो निवेशक निवेश के लिए पिछले दरवाजे से प्रवेश करेंगे मुनाफा और भाग लेकिन हमारे व्यापारी हमेशा बाजार को स्थिर रखते हैं, क्योंकि व्यापारी हमेशा व्यापार के लिए बाजार पर नजर रखते हैं। कुछ एक्सचेंज रोबोट के साथ ऐसा करते हैं लेकिन यह वास्तविक व्यापार नहीं है। इसलिए हमें व्यापार के लिए अपने एम्पोर नागरिकों को प्रशिक्षित करने की आवश्यकता है। इससे हमारी एम्पोरो इकोनॉमी हमेशा के लिए स्वस्थ रहेगी और इकोनॉमी का सिक्का अर्थव्यवस्था में हावी हो जाएगा।

11 months ago
Dr. Mahavir Prasad Bhambhu

But an Excellent Beta version of DDEX for the trader provided Good chart, better study but there is need some extra study tools update in future.

11 months ago
Dr. Mahavir Prasad Bhambhu

Every time exciting news from Empowr Team. But there are two steps urgent to take :
1. Fast maturation with a cash advance of trading bonus coins for those traders, already is doing the trade of empowr coins to make a huge and big volume of the Empowr coins. It will help them to trade buy/sell coins in more quantity. A good trader can trade 20 times more coins with this maturation. And I can say definitely, we can get more value of our coin in some days, not in months, A wise trader never will be out from market with selling his coins, because he knows about the liquidity of money and about the stability of the economy with the liquidity how can we make us financial strength forever.

2. Some Success Coaches have no good quality mobile/laptop, and they have no financial strong condition, yet they are giving his valuable time and Internet data. a quick maturation for their financial support as a reward.

3. A big difficulty to trade with Metamask, we are under pressure to click three extra to put an order. When a trades get market volatile with a good spread 100, and trader has to need to put orders quickly buy/sell instantly, so if possible trade without metamask on ddex.io.

11 months ago
Nadezda Jevstafjeva

Thank you JC for a great update. I always believe in the success of our coin.

11 months ago
Adenike Ekundayo

Thanks for the great update.

11 months ago
Ludmila Alexandrova

Thank you, JC. It was a really difficult year. But I believe that our coin will really grow up and I do everything for this, that I can

11 months ago
Nirmesh Kumar Tarar

Thanks for coin explain but we need direct link for coin trade in exchange like create ETH wallet because most of citizens don't know about trade or a feature that we can trade through empowr I hope JC understand and working for new feature.

11 months ago
Carlos Andrade

Hello Nirmesh, Thank you for sharing your concern. I understand that trading is an activity that many citizens find complicated.
We have published a few blogs that can help citizens to learn more about it. I suggest that you start learning here => http://blogs.empowr.com/p?7mp79-how-to-trade-empowr-coins-using-ddex-on-your-phone
Of course, you can get more guidance directly from your Success Coach.
I wish you a happy 2019.

11 months ago
Valerie Le Bihan

Hi JC, I Can't Think Of Any Questions, Or Any Ideas Right Now... Its Late, Will Read This Tomorrow Again..."").. One Thing!!... I M Very Proud To Be Here, Part Of This Awesome Project!!...I Work Very Hard, Every Single Day... I Do Beleive In The Big Picture!!!...I Want To Thank Carlos As Wel, For His Great Live Stream Today.... I wish The Whole Empowr Team&Citizens, An Awesome 2019!!!... Never Give Up , Is My Motto!!!... Thank You So Much!!!.... LETS GET EMPOWERED, EVEN MORE IN 2019!!!

11 months ago
Carlos Andrade

Hello Valerie. Thank you for your kind wishes. If you have any questions or comments, they are most welcomed.
Thank you for being an active citizen on empowr. I wish you a Prosperous 2019.

11 months ago
Valerie Le Bihan

I Will Dear Carlos, Thank You!!!.... And You Deserve The Best Wishes... I Think You Are Great!!!!

11 months ago
Susan O.

Thanks for the updates about the summary of our coins launched and strategies behind it. It has not really been easy but God will surely help us achieve our goal and mission come next year and years ahead.
Long Live Empowr!

11 months ago
Jenni Barley

Thank you for a great update JC. I know that Carlos will take empowr to great heights and I have confidence in him and the empowr coin. I wish you all an abundant coin New Year 2019. Health, Joy, Prosperity to all!!!

11 months ago
Catharina Claessens

Thank you JC, Carlos and empowr team for all you are doing for us.

11 months ago
Ola Olawumi

Thanks for the great update Mr Carlos.

11 months ago
Peter Friesen

Thank you for summarizing what happened to the coin in 2018 for the newest members of our community. It gives hope for 2019 and I am looking forward to see what is in store for us in the new year!.

11 months ago
Rajesh Kumar

Thank you JC for a great update it seems we are on right patch of success.

11 months ago
Amit Kumar Srivastava

Thanks for giving this great information.

11 months ago
Anna Sveshnikova

Thank you for information. Now we all remember our way and what we've already done.
The next year must be great.

11 months ago
zvia ben ami

Hello Carlos
Unfortunatly, Ether sellers sell them double or triple it value, so we lose money
In order to transfer 49 million coins to my wallet, 0.96 dollar, i have paid 1 dollar fee for this transaction
Whats the point ? we are here working hard, selling items that we buy from Ebay or Ali just to get 0 in tottal
I had 2.70 dollars in Ether and after empowr took the 1 dollar, i have been asked to complet account, it means i have to buy more ether double it price
I think that empowr should take less fee per transaction, some of us can not afford buying ether and pay for items that we sell and lose in value of the coins.
Thank you

11 months ago
Anton Goronkov

Thank you JC for the update.

11 months ago
Vasil'ev Sergey

Thanks for the informations, JC. I'm sure of the best future of our coin.

11 months ago
Abdul Quddus Salman

Very well defined and good strategy adopted I love to be part of this mission.

11 months ago
Lyudmila Bogomolova

I always believe in the success of our coin. Thank you JC for the great update.

11 months ago

Great update, indeed! Congrats! You're inventing new economics here, guys! If this is to be proved succesful, you'd definetly be eligible for the Nobel prize for creating value out of MUCH less than thin air (or rampant supply of empowr coin, in other words). Looking forward to!!!

11 months ago
Johnny Cash

Hi Helgi, we don't pretend to the smartest or the luckiest. But this community has proven time and time again that it will stop at nothing, in its quest to put all the pieces together that it will take such that the world can have an economy that belongs to the people, not the top 1%. 'Invention' really means a lot of failure, and getting up each time we get knocked down. Along the way, lots of failures, so long as we keep learning from them (learning one more thing that won't work, and why) is how we eventually get to 'inventions'. I am so proud of all our resilient community members that keep getting up, each time they are knocked down, and therefore are here when each set of 'failures' eventually leads to an 'invention'. PS: We are cautiously optimistic that empowr citizens are about to have an incredible year (2019) as a result of all our lessons from 2018.... stay tuned. :)

11 months ago
Radhika Purohit

Thanks JC and Carlos for the great updates providing to us always. I believe we have a great future of our coin in coming days.

11 months ago
Bushra Khan

Thank you JC for a great update. I always believe in the success of our coin.

11 months ago
Adekunle Adejumo

Thanks JC for this updates, it is awesome

11 months ago
Marijke Van Giffen

Thank you, JC, for again a very inspiring exposé. Does wonders for me as vitamin P. It is these posts that give me that extra push to just go on. I wish all of you a very smooth, calm and prosperous New Year.

11 months ago
Hiral Verma

Thank you, JC for the updates about the summary of our coins launched and strategies behind it. I have a strong belief in empowr economy and community, and now waiting for the next post 'The Gold Rush of 2019'.

11 months ago
Animesh Garai

Thank you JC for this post. 2019 will be our (empowr) year that I have understood earlier. I hope all understands it before their time passes. Will be waiting for your next post. Thanks once again to you and all empowr team for the hard work you guys are doing.

11 months ago
Bhavesh Parikh

Thank you JC for a great update. I always believe in the success of our coin.

11 months ago
Shahab Ud Din

Thank you, JC, for the quick summary of 2018 and we are sure that 2019 will be fundamental block for the success of empowr as well as for the mission of empowr which is to empower people have at least $25 per day by the year 2025. Moreover, empowr always has special rewards for its citizens.Therefore, It will be special too.

11 months ago
Olga Ivanova

Thanks for the information. I hope our coin will become the most expected coin in the world! Good luck and peace to all! Thanks to Carlos and Brian, and the whole team of engineers for the great work done!

11 months ago
Valentina Vjatkina

great news. thank you

11 months ago
Raj Kumar

Thank you very much by taking some time from Sir and given this information to us. I have full faith in the team working in empowr and I hope this will work for us in the same way but I still have a question of how many coins are to be filled to empowr and for how long? . The only question is mine, and for the success of Empower for my good future. Raj Kumar

11 months ago
Pratiksha Srivastava

Great update, Thanks

11 months ago
Crispina Palopalo

Happy New Year JC. An amazing 2019 coming up for sure. Will read again this exciting post.
Thank you for this great update JC and to all. This is just ptomising ;)

11 months ago
Ola Yinka

Thank you Jc for the update

11 months ago
Pete Moss

thanks JC really useful post

11 months ago